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/* work-motion.css */#work{background:#e9e8e5;padding-bottom:100px;overflow:clip}#work .work-head{align-items:end;margin-bottom:75px;gap:40px}#work .work-head h2{font-size:clamp(64px,8vw,120px);max-width:13ch;line-height:1.02;margin:20px 0}#work .work-head .lede{font-size:18px}#work .filters{flex-shrink:0}#work .filters button{border:1px solid #bab9b5;border-radius:100px;padding:12px 18px}#work .filters button[aria-pressed=true]{background:#111;color:white;border-color:#111}#work .motion-rail{display:block;position:relative;padding:0 0 8vh;overflow:visible}#work .motion-card{display:block;position:sticky;top:110px;width:100%;margin:0 0 42vh;padding:25px 34px 24px;background:#f9f8f5;color:#151515;border:1px solid #cfceca;border-radius:12px;box-shadow:0 22px 50px #00000018;transform-origin:center top;transition:none;will-change:transform;overflow:hidden}#work .motion-card[hidden]{display:none}#work .motion-card:last-child{margin-bottom:0}#work 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14px;cursor:pointer;min-height:36px}.motion-replay:hover{opacity:.65}body.work-in-view>.wa{opacity:0;pointer-events:none;visibility:hidden}@media(min-width:801px) and (max-height:730px){#work .motion-card{top:100px;padding-top:18px;padding-bottom:18px}.motion-content{min-height:0;padding-top:16px}.motion-art svg{max-height:265px}.motion-stat strong{font-size:48px}.motion-top{padding-bottom:15px}}@media(max-width:800px){#work .work-head{display:block;margin-bottom:35px}#work .work-head h2{font-size:clamp(54px,10vw,80px)}#work .filters{margin-top:25px}#work .motion-card{top:85px;padding:18px 22px;margin-bottom:30vh;border-radius:8px}.motion-content{grid-template-columns:1fr;gap:15px;min-height:0;padding-top:18px}.motion-copy{display:block}#work .motion-copy h3{font-size:27px;line-height:1.16;max-width:none;margin:10px 0}.motion-category{font-size:9px}.motion-case-link{width:max-content;padding:5px 0;gap:24px;font-size:12px}.motion-case-link span{font-size:20px}.motion-stat 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/* systems-motion.css */#offer{overflow:clip;background:#fff;padding-top:120px;padding-bottom:100px}#offer .head{display:grid;grid-template-columns:1.2fr 1fr;gap:18px 8%;align-items:end;margin-bottom:70px}#offer .head .label{grid-column:1/-1}#offer .head h2{font-size:clamp(55px,6.5vw,96px);line-height:1.02;margin:0;max-width:12ch}#offer .head .lede{margin:0;padding-bottom:5px}#offer .systems{gap:34px;perspective:1400px;isolation:isolate}#offer .split-system{border:1px solid #d3d2cf;border-radius:10px;overflow:hidden;background:#f7f6f3;transform-origin:center 35%;will-change:transform;box-shadow:0 15px 45px #0000000a}#offer .sys .vis{height:365px;padding-top:30px;background:#ebeae6;border:0;position:relative}#offer .sys .phone{height:335px;width:270px;background:#fff;border:1px solid #aaa;box-shadow:0 10px 35px #00000015;padding:22px 16px 0}#offer .sys:nth-child(2){background:#151515;color:#fff;border-color:#333;--grey:#b0b0b0;--ink:#fff}#offer .sys:nth-child(2) .vis{background:#242424}#offer .sys:nth-child(2) .phone{background:#101010;border-color:#555;color:#fff;--paper:#101010;--panel:#303030;--ink:#fff}#offer .sys:nth-child(2) .notif.red{background:#bd2b25;color:white}#offer .sys:nth-child(2) .notif.red b{color:#fffc}#offer .sys .txt{padding:25px 30px 32px}#offer .sys h3{font-size:clamp(30px,3vw,43px)}#offer .sys .for{font-size:16px;line-height:1.6;margin-bottom:18px}#offer .sys .chip{display:inline-block;margin-bottom:5px;border-color:#cac9c5}#offer .sys:nth-child(2) .chip{border-color:#505050;color:#ddd}#offer .sys:nth-child(2) a.more{color:white}#offer .sys .ch{font-size:13px}.demo-controls{display:flex;align-items:center;justify-content:space-between;gap:15px;padding:14px 30px;border-bottom:1px solid #8884;font-size:11px;letter-spacing:.025em}.system-replay{font:inherit;color:inherit;background:transparent;border:1px solid #8888;border-radius:30px;padding:10px 14px;min-height:44px;cursor:pointer}.system-replay:hover{border-color:currentColor}.system-replay:focus-visible{outline:2px solid #e43b32;outline-offset:4px}#offer .sys .bub,#offer .sys .qr,#offer .sys .notif{will-change:transform,opacity}body.systems-in-view>.wa{visibility:hidden;pointer-events:none}@media(max-width:900px){#offer{padding:75px 0}#offer .head{display:block;margin-bottom:35px}#offer .head h2{font-size:56px;margin:18px 0}#offer .head .lede{font-size:17px}#offer .systems{grid-template-columns:1fr;gap:35px}#offer .sys .txt{padding:25px}#offer .sys .vis{height:365px}.demo-controls{padding:12px 25px}#offer .sys h3{font-size:35px}}@media(prefers-reduced-motion:reduce){#offer .split-system{transform:none!important;will-change:auto}.system-replay{display:none}#offer .sys .bub,#offer .sys .qr,#offer .sys .notif{transform:none!important;opacity:1!important}}
/* hero-motion.css */.hero-stage{width:100%}.hero-scroll-cue{display:none}#home.hero-scroll{display:block;height:220svh;min-height:0;padding:0;overflow:visible;background:#fff}.hero-scroll .hero-stage{position:sticky;top:88px;height:calc(100svh - 88px);overflow:clip}.hero-scroll .hero-cols{height:100%;display:block;position:relative;max-width:1440px;margin:auto}.hero-scroll .hero-grid{position:absolute;left:5%;top:50%;width:45%;transform:translateY(-50%);opacity:var(--copy,0)}.hero-scroll .hero-grid .h-in{animation:none;opacity:1;transform:none}.hero-scroll h1{font-size:clamp(54px,5.3vw,86px);line-height:1.04}.hero-scroll .hero-grid h1{clip-path:inset(0 0 calc((1 - var(--copy,0))*100%) 0)}.hero-scroll .hero-grid .sub{font-size:16px;line-height:1.6;margin-top:22px;max-width:42ch}.hero-scroll .hero-grid .kicker{margin-bottom:20px}.hero-scroll .hero-grid .ctas{margin-top:22px}.hero-scroll .founder{margin-top:22px}.hero-scroll .growth-figure{position:absolute;left:50%;top:50%;width:min(660px,65vw);padding:0;margin:0;transform:translate(-50%,-50%);transform-origin:center;animation:none;opacity:1;will-change:transform}.hero-scroll .growth-svg{width:100%;margin:0;max-height:calc(100svh - 235px)}.hero-scroll .figure-top{border:0;padding-top:0}.hero-scroll .growth-figure figcaption{font-size:11px;padding:10px 0}.hero-scroll .compound-line,.hero-scroll .graph-callout,.hero-scroll .cohort-curves path{animation:none}.hero-scroll .growth-milestones circle{transition:none}.hero-scroll .growth-traveller{filter:none}.hero-scroll .hero-scroll-cue{display:flex;position:absolute;bottom:20px;left:50%;transform:translateX(-50%);align-items:center;gap:22px;font-size:10px;letter-spacing:.14em;white-space:nowrap;opacity:var(--cue,1)}.hero-scroll-cue span{font-size:20px}body.hero-in-view>.wa{visibility:hidden;pointer-events:none}@media(min-width:801px) and (max-height:800px){.hero-scroll h1{font-size:clamp(44px,4.9vw,68px)}.hero-scroll .hero-grid .sub{font-size:15px;margin-top:16px}.hero-scroll .founder{margin-top:16px}.hero-scroll .hero-grid .kicker{margin-bottom:14px}.hero-scroll .btn{padding:13px 18px}}@media(max-width:800px){#home.hero-scroll{height:175svh}.hero-scroll .hero-stage{top:74px;height:calc(100svh - 74px)}.hero-scroll .growth-figure{width:calc(100% - 44px);max-width:430px}.hero-scroll .hero-grid{left:22px;width:calc(100% - 44px);top:220px;transform:none}.hero-scroll h1{font-size:clamp(38px,10vw,56px);line-height:1.03}.hero-scroll .hero-grid .kicker{font-size:9px;margin-bottom:12px}.hero-scroll .hero-grid .sub{font-size:14px;line-height:1.5;margin-top:15px;max-width:43ch}.hero-scroll .hero-grid .ctas{margin-top:18px;gap:15px}.hero-scroll .btn{padding:13px 15px;font-size:12px}.hero-scroll .btn.ghost{margin-left:0;padding-left:0;padding-right:0}.hero-scroll .founder{margin-top:18px}.hero-scroll .founder p{font-size:11px}.hero-scroll .founder img{width:34px;height:34px}.hero-scroll .figure-top{font-size:10px}.hero-scroll .growth-figure figcaption{font-size:10px}.hero-scroll .hero-scroll-cue{bottom:16px;font-size:9px}}@media(prefers-reduced-motion:reduce){.hero-scroll-cue,.growth-traveller{display:none}}#home .hero-compound{display:inline-block;font-size:1.43em;line-height:.98;letter-spacing:-.025em}#home .figure-top{padding-left:7.258%;padding-right:7.258%;align-items:center}#home .growth-figure figcaption{justify-content:center;text-align:center;margin-left:7.258%;margin-right:7.258%}@media(max-width:800px){.hero-scroll .hero-grid{top:50%;transform:translateY(-50%)}.hero-scroll .growth-figure{pointer-events:none}.hero-scroll .hero-grid h1{font-size:clamp(38px,10vw,56px)}}@media(min-width:801px){.hero-scroll .growth-figure{width:min(660px,65vw,calc((100svh - 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/* system-pair.css */.system-chapter{padding:100px 0 65px;position:relative}#d2c{background:#eeede9;color:#171717}#apps{background:#151515;color:#f6f5f1;--grey:#b3b3b3;--line:#444;--ink:#f6f5f1;--soft:#bcbcbc;--red:#ed3933}.system-intro{display:grid;grid-template-columns:1.2fr 1fr;gap:9%;align-items:end;margin-bottom:55px}.system-intro h2{font-size:clamp(45px,5.7vw,82px);line-height:1.06;max-width:16ch;margin:20px 0 0}.system-intro .lede{font-size:18px;line-height:1.7;margin:0 0 6px;max-width:43ch;color:#666}#apps .lede{color:#aaa}.system-eyebrow,.process-label{font-size:10px;letter-spacing:.14em;font-weight:600}.process-label{display:flex;justify-content:space-between;gap:20px;margin-bottom:28px}.scroll-direction{font-weight:400;color:#777}.d2c-pinned{display:grid;grid-template-columns:34% 1fr;gap:6%;align-items:center;padding-top:35px;padding-bottom:35px}.retention-evidence{min-width:0}.system-chapter .chart{margin-top:22px}.system-chapter .chart .cap{display:block}.system-chapter .chart .cap>b{display:block;margin-bottom:12px;font-size:15px}.system-chapter .chart svg{display:block;width:100%;height:auto;margin-top:25px}.system-chapter .key{font-size:11px;margin-left:0;margin-right:16px}.system-chapter .chart-note{font-size:10px;color:#888}.process-window{overflow:hidden;min-width:0}.system-process{list-style:none;margin:0;padding:0}.d2c-process{display:flex;gap:25px;overflow:auto;scroll-snap-type:x mandatory;padding-bottom:15px}.d2c-process>li{flex:0 0 80%;min-width:0;padding:28px;background:#fff;border:1px solid #d5d3ce;border-radius:5px;min-height:320px;scroll-snap-align:start;position:relative}.system-process .num{font-family:var(--display);font-size:65px;line-height:1;color:#c1bfba;display:block}.system-process h3{font-family:var(--display);font-size:38px;font-weight:400;text-transform:uppercase;margin:30px 0 14px}.system-process p{font-size:17px;line-height:1.65;margin:0;max-width:33ch}.system-process li.active .num{color:var(--red)}.d2c-process>li:before{content:'';position:absolute;left:0;right:0;top:0;height:3px;background:var(--red);transform:scaleX(var(--step-fill,0));transform-origin:left}.d2c-enhanced .d2c-pinned{position:sticky;top:88px;min-height:calc(100svh - 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/* payback.css */.value-bridge.payback{padding:120px 0 60px;background:#101010}.payback-stage{display:grid;grid-template-columns:minmax(0,.72fr) minmax(0,1.4fr);gap:5%;align-items:center}.payback-left .label{color:#8a8a8a;margin-bottom:14px}.payback-left h2{font-size:clamp(40px,4vw,62px);line-height:1.04;margin:0 0 28px}.payback-left h2{color:#7c7c7c}.payback-left h2 span{color:#fff}.payback-panel{border-top:1px solid #2e2e2e;padding-top:20px}.pb-kicker{display:flex;justify-content:space-between;gap:12px;font:12px monospace;letter-spacing:.08em;color:#8a8a8a}.pb-kicker b{color:var(--red);font-weight:400}.pb-title{font-family:var(--display);font-weight:400;text-transform:uppercase;font-size:clamp(26px,2.3vw,36px);line-height:1.1;margin:12px 0 8px;color:#fff}.pb-text{font-size:16px;line-height:1.6;color:#a8a8a8;max-width:38ch;min-height:3.2em}.pb-steps{display:grid;grid-template-columns:repeat(6,1fr);gap:6px;margin-top:18px}.pb-steps i{height:3px;background:#2e2e2e;transition:background .3s}.pb-steps i.on{background:var(--red)}.pb-hint{font:10px var(--sans);letter-spacing:.14em;color:#6f6f6f;margin-top:16px}.pb-note{font-size:11px;line-height:1.55;color:#6f6f6f;margin-top:8px;max-width:46ch}.payback-scene{min-width:0}.payback-scene svg{display:block;width:100%;height:auto;max-height:calc(100svh - 150px);overflow:visible}.pb-zero{stroke:#4a4a4a;stroke-width:1.5;transition:stroke .4s}.payback.is-paid .pb-zero{stroke:#fff}.pb-pit rect.pit{fill:url(#pb-hatch);stroke:var(--red);stroke-width:1.5;stroke-dasharray:6 5}.pb-pit text{fill:var(--red);font:30px var(--display);letter-spacing:.02em}.pb-pit .pit-sub{font:11px var(--sans);letter-spacing:.14em;opacity:.7}.pb-order{cursor:pointer;outline:none;transform-box:view-box}.pb-order rect{transition:stroke .25s;stroke:transparent;stroke-width:2}.pb-order.back rect{fill:#ecebe7}.pb-order.back text.in{fill:#141414}.pb-order.ltv rect{fill:var(--red)}.pb-order.ltv text.in{fill:#fff}.pb-order text.in{font:12px var(--sans);font-weight:600;letter-spacing:.14em}.pb-order text.tag{font:13px var(--sans);fill:#9a9a9a;transition:fill .25s}.pb-order:hover rect,.pb-order:focus-visible rect,.pb-order.hot rect{stroke:#fff}.pb-order:hover text.tag,.pb-order:focus-visible text.tag,.pb-order.hot text.tag{fill:#fff}.pb-paid text{font:12px var(--sans);font-weight:600;letter-spacing:.14em;fill:#fff}.pb-bracket path{fill:none;stroke:#6f6f6f;stroke-width:1.2}.pb-bracket text{font:11px var(--sans);letter-spacing:.14em;fill:#8a8a8a}.pb-bracket.ltv path{stroke:var(--red)}.pb-bracket.ltv text{fill:var(--red)}.pb-axis{font:11px var(--sans);letter-spacing:.14em;fill:#6f6f6f}.payback.pb-on{padding-bottom:30px}.payback.pb-on .payback-stage{position:sticky;top:var(--pb-top,88px)}.payback.pb-on .pb-text{transition:opacity .25s}body.payback-in-view>.wa{visibility:hidden;pointer-events:none}@media(max-width:900px){.value-bridge.payback{padding:80px 0 45px}.payback-stage{grid-template-columns:1fr;gap:10px;align-content:start}.payback-left h2{font-size:34px;margin-bottom:16px}.payback-left .label{margin-bottom:10px}.payback-panel{padding-top:12px}.pb-title{font-size:26px;margin:8px 0 4px}.pb-text{font-size:15px;min-height:3.2em;max-width:none}.pb-steps{margin-top:12px}.payback.pb-on .payback-scene svg{max-height:calc(100svh - 400px);margin:0 auto}.payback.pb-on .pb-hint{display:none}.pb-order text.tag,.pb-bracket text.sub{display:none}.pb-order text.in{font-size:20px}.pb-bracket text,.pb-axis,.pb-paid text{font-size:17px}.pb-pit text{font-size:40px}.pb-pit .pit-sub{font-size:17px}}@media(prefers-reduced-motion:reduce){.payback .payback-runway{height:auto!important}.payback .payback-stage{position:static!important;height:auto!important}}.proof{background:#fff!important;color:#101010!important;border-top:1px solid #e6e6e6;border-bottom:0;padding:44px 0 64px;position:relative;z-index:2}#home.hero-scroll+.proof{margin-top:-6svh}.proof .stat{border-color:#e2e2e2}.proof .stat .n{color:#101010}.proof .stat p{color:#6b6b6b}.brands{background:#101010!important;border:0;padding:72px 0 30px;text-align:center}.brands .label{color:#9a9a9a;text-align:center;margin-bottom:34px;letter-spacing:.12em}.brands .mq-mask{-webkit-mask-image:linear-gradient(90deg,transparent,#000 22%,#000 78%,transparent);mask-image:linear-gradient(90deg,transparent,#000 22%,#000 78%,transparent)}.brands .marquee{animation-duration:55s}.brands .marquee li{color:#f2f2f2;font-size:clamp(22px,2.2vw,30px);font-weight:600;letter-spacing:-.02em}.brands .marquee li:after{content:none}.brands .marquee li{margin:0 clamp(28px,3.6vw,56px)}.value-bridge.payback{border-top:0}@media(max-width:900px){.proof{padding:36px 0 48px}#home.hero-scroll+.proof{margin-top:-12svh}.brands{padding:52px 0 20px}.brands .label{margin-bottom:24px}.brands .mq-mask{-webkit-mask-image:linear-gradient(90deg,transparent,#000 12%,#000 88%,transparent);mask-image:linear-gradient(90deg,transparent,#000 12%,#000 88%,transparent)}}
/* approach.css */#approach .head{margin-bottom:40px}#approach .approach-title{white-space:nowrap;max-width:none;font-size:clamp(40px,5vw,78px)}#approach .approach-title span{color:var(--red)}.tiers-rail{height:2px;background:#e2e2e2;margin-bottom:24px;position:relative;overflow:hidden}.tiers-rail i{position:absolute;inset:0;background:var(--red);transform:scaleX(var(--rail,1));transform-origin:left}#approach.ap-on .tier{will-change:transform,opacity;transition:background .4s}#approach.ap-on .tier.landed{transition:transform .35s,background .4s}#approach.ap-pinned .approach-pin{position:sticky;top:var(--ap-top,88px)}@keyframes apPop{0%{transform:scale(1)}40%{transform:scale(1.35)}100%{transform:scale(1)}}#approach .tier.landed .glyph [fill="var(--red)"]{transform-box:fill-box;transform-origin:center;animation:apPop .7s cubic-bezier(.2,.7,.2,1) 1}@media(max-width:900px){#approach .approach-title{white-space:normal;font-size:clamp(40px,10vw,56px)}.tiers-rail{display:none}}@media(prefers-reduced-motion:reduce){#approach .tier{transform:none!important;opacity:1!important}.tiers-rail i{transform:none}}@media(min-width:901px){#approach .head{margin-bottom:28px}#approach .head .lede{margin-top:12px}#approach .tier{padding:24px 26px!important}#approach .tier .glyph{height:62px;width:100px;margin:0 0 16px}#approach .tier .tag{margin-bottom:12px}#approach .tier h3{font-size:30px}#approach .tier p{font-size:15px;line-height:1.55;margin:10px 0 14px}#approach .tier li{font-size:14px;padding:7px 0}}@media(min-width:901px) and (max-height:820px){#approach .head{margin-bottom:20px}#approach .approach-title{font-size:clamp(40px,4.4vw,64px)}.tiers-rail{margin-bottom:16px}#approach .tier{padding:18px 22px!important}#approach .tier .glyph{height:46px;width:80px;margin:0 0 10px}#approach .tier h3{font-size:26px}#approach .tier p{font-size:14px;margin:8px 0 10px}#approach .tier li{font-size:13px;padding:5px 0}}body.approach-in-view>.wa{visibility:hidden;pointer-events:none}#approach .approach-title .ap-period{color:inherit;margin-left:.08em}#approach .tier{border-radius:12px;border-color:#dedbd5;background:#fff}#approach .tier:nth-child(2){background:#151515}#approach.ap-on .tier,#approach.ap-on .tier.landed{transition:translate .55s cubic-bezier(.22,.61,.36,1),background .4s;will-change:transform,opacity}#approach .tier.landed .glyph [fill="var(--red)"]{animation:none}@media(hover:hover){#approach.ap-on .tier.landed:hover{translate:0 -8px}}#approach .tier:focus-within{translate:0 -8px}@media(prefers-reduced-motion:reduce){#approach .tier{filter:none!important;translate:none!important;box-shadow:0 8px 24px #0000000a!important}}@media(max-width:900px){#approach .tiers{gap:26px}}
/* offer-visuals.css */#offer .refill-vis,#offer .habit-vis{align-items:center;padding:24px 26px}.refill{display:grid;grid-template-columns:118px 1fr;grid-template-rows:auto auto;gap:14px 22px;align-items:center;width:100%;max-width:400px}.jar{width:118px;height:auto;display:block}.jar-lid{fill:#171717}.jar-body{fill:#fff;stroke:#b9b7b1;stroke-width:1.5}.jar-fill{fill:#d9cfc2;transform-box:fill-box;transform-origin:50% 100%;transform:scaleY(var(--lvl,1));transition:fill .3s}.refill.low .jar-fill{fill:var(--red)}.jar-label{fill:#171717}.jar-t1{fill:#fff;font:15px var(--display);letter-spacing:.08em}.jar-t2{fill:#bdbdbd;font:600 9px var(--sans);letter-spacing:.14em}.refill-read{display:flex;flex-direction:column;gap:4px}.rf-k{font:600 10px var(--sans);letter-spacing:.14em;color:#777}.rf-day{font:400 44px/1 var(--display);color:#171717;text-transform:uppercase}.rf-state{font-size:13px;color:#555;min-height:1.4em}.refill.low .rf-state{color:var(--red);font-weight:600}.refill-msg{grid-column:1/-1;background:#fff;border-radius:14px 14px 14px 4px;padding:12px 14px;box-shadow:0 8px 24px #0000000d}.refill-msg p{font-size:13px;line-height:1.45;color:#171717}.rf-qr{display:flex;gap:6px;margin-top:10px}.rf-qr span{flex:1;text-align:center;font:600 12px var(--sans);border:1px solid #ddd;border-radius:9px;padding:7px 4px;color:#171717;transition:background .25s,color .25s,border-color .25s}.rf-qr span.hit{border-color:var(--red);color:var(--red)}.refill.sent .rf-qr span.hit,.refill:not(.playing) .rf-qr span.hit{background:var(--red);color:#fff}.habit{width:100%;max-width:300px;color:#f2f2f2}.hb-top{display:flex;justify-content:space-between;align-items:flex-end;margin-bottom:16px}.hb-app{font:600 10px/1.5 var(--sans);letter-spacing:.14em;color:#8a8a8a}.hb-score{display:flex;align-items:flex-end;gap:8px}.hb-count{font:400 48px/0.9 var(--display);color:#fff}.hb-score small{font:600 9px/1.4 var(--sans);letter-spacing:.12em;color:#8a8a8a}.hb-days,.hb-grid{display:grid;grid-template-columns:repeat(7,1fr);gap:7px}.hb-days{margin-bottom:6px}.hb-days span{font:600 10px var(--sans);color:#6f6f6f;text-align:center}.hb-grid i{aspect-ratio:1;border-radius:4px;background:#e9e7e2;display:block;transform:scale(var(--c,1));opacity:var(--o,1)}.hb-grid i.miss{background:transparent;box-shadow:inset 0 0 0 1.5px #555}.hb-grid i.back{background:var(--red)}.hb-nudge{margin-top:16px;background:#2e2e2e;border-radius:12px;padding:10px 12px;font-size:12.5px;line-height:1.45;color:#e8e8e8}.hb-nudge b{display:block;font:600 11px var(--sans);color:#9a9a9a;margin-bottom:3px}@media(max-width:900px){#offer .refill-vis,#offer .habit-vis{padding:20px}.refill{grid-template-columns:100px 1fr}.jar{width:100px}.rf-day{font-size:38px}}
/* bowtie.css */.chap-body{display:grid;grid-template-columns:minmax(0,46%) minmax(0,1fr);gap:9%;align-items:start}.chap-map{position:sticky;top:110px;padding:24px 0}.bowtie-top{display:flex;justify-content:space-between;align-items:center;gap:14px;margin-bottom:22px;flex-wrap:wrap}.bt-legend{display:flex;gap:16px;font-size:12px;color:#666}.bt-legend>span{display:inline-flex;align-items:center;gap:8px}.bt-legend i{width:11px;height:11px;display:inline-block}.bt-legend .k-pre{background:#1a1a1a}.bt-legend .k-post{background:var(--red)}.vbow{list-style:none;margin:0;padding:0;display:grid;gap:6px;position:relative}.vbow li{display:grid;grid-template-columns:104px 1fr 112px;align-items:center;column-gap:14px;min-height:28px}.bt-name{font:600 10.5px/1.2 var(--sans);letter-spacing:.1em;text-transform:uppercase;color:#9a9a9a;transition:color .3s}.bt-bar{height:24px;display:flex;align-items:center;justify-content:center}.bt-bar i{position:relative;display:block;height:100%;width:calc(var(--h)*1%);border:1px dashed #c9c6bf;border-radius:3px}.bt-bar i:after{content:'';position:absolute;inset:-1px;border-radius:3px;background:#1a1a1a;transform:scaleX(var(--f,1))}.vbow li.post .bt-bar i:after{background:var(--red)}.vbow li.knot .bt-bar i{width:16px;height:16px;border:0;transform:rotate(45deg)}.vbow li.knot .bt-bar i:after{inset:0;background:var(--red);transform:scale(var(--f,1))}.bt-trig{font-size:12px;color:#9a9a9a;transition:color .3s}.vbow li.on .bt-name{color:#171717}.vbow li.cur .bt-name{color:var(--red)}.vbow li.cur .bt-trig{color:#171717}.bt-dot{position:absolute;left:0;top:0;width:10px;height:10px;margin:-5px 0 0 -5px;border-radius:50%;background:#fff;border:3px solid var(--red);opacity:0;pointer-events:none;z-index:2}.bowtie-detail{display:grid;grid-template-columns:auto 1fr;gap:6px 16px;align-items:baseline;border-top:1px solid #d6d4ce;margin-top:20px;padding-top:16px;min-height:118px;align-content:start}.bt-count{font:12px monospace;color:#8a8a8a}.bt-title{font:400 28px/1.05 var(--display);text-transform:uppercase;margin:0;color:#171717}.bt-desc{grid-column:1/-1;font-size:15px;line-height:1.55;color:#555}.bt-ch{grid-column:1/-1;font:600 11px var(--sans);letter-spacing:.08em;color:var(--red)}.bt-note{font-size:11px;color:#888;margin-top:10px}.chap-steps{padding-top:24px}.tl{list-style:none;margin:0;padding:0;position:relative;border-left:1px solid #c9c6bf}.tl:before{content:'';position:absolute;top:0;left:-1px;width:2px;height:100%;background:var(--red);transform:scaleY(var(--tl,0));transform-origin:top}.tl>li{position:relative;padding:28px 0 36px 36px;min-height:210px;border-top:1px solid #dcdad4}.tl>li:before{content:'';position:absolute;left:-5px;top:35px;width:9px;height:9px;border-radius:50%;background:#c9c6bf}.tl>li.active:before{background:var(--red)}.tl .num{font:12px monospace;color:#8a8a8a}.tl h3{font:400 40px/1.05 var(--display);text-transform:uppercase;margin:14px 0 12px;color:#9a9a9a;transition:color .3s}.tl p{font-size:17px;line-height:1.65;color:#666;max-width:34ch}.tl li.active h3{color:#171717}.tl li.active .num{color:var(--red)}#apps .bt-legend,#apps .bt-note{color:#8a8a8a}#apps .bt-legend .k-pre{background:#e9e7e2}#apps .bt-bar i{border-color:#4a4a4a}#apps .bt-bar i:after{background:#e9e7e2}#apps .vbow li.post .bt-bar i:after,#apps .vbow li.knot .bt-bar i:after{background:var(--red)}#apps .bt-name,#apps .bt-trig{color:#6f6f6f}#apps .vbow li.on .bt-name{color:#f2f2f2}#apps .vbow li.cur .bt-name{color:var(--red)}#apps .vbow li.cur .bt-trig{color:#f2f2f2}#apps .bt-dot{background:#151515}#apps .bowtie-detail{border-color:#333}#apps .bt-title{color:#fff}#apps .bt-desc{color:#aaa}#apps .tl{border-color:#444}#apps .tl>li{border-color:#333}#apps .tl>li:before{background:#444}#apps .tl>li.active:before{background:var(--red)}#apps .tl h3{color:#6f6f6f}#apps .tl li.active h3{color:#fff}#apps .tl p{color:#aaa}@media(max-width:900px){.chap-body{grid-template-columns:1fr;gap:30px}.chap-map{position:static;padding:0}.vbow li{grid-template-columns:92px 1fr;column-gap:10px}.bt-trig{display:none}.bt-dot{display:none}.bt-title{font-size:26px}.tl>li{min-height:0;padding:24px 0 28px 26px}.tl h3{font-size:32px}.tl p{font-size:16px}}@media(prefers-reduced-motion:reduce){.chap-map{position:static}.bt-bar i:after{transform:none!important}.tl:before{transform:none}}.tl>li h3,.tl>li .num,.vbow li{transition:color .45s ease}.bt-title,.bt-desc,.bt-ch{animation-duration:.45s}
/* cases.css */.hl{color:var(--red)}#work .motion-card:nth-child(3) .hl{color:#fff;text-decoration:underline;text-decoration-thickness:2px;text-underline-offset:6px}#work .motion-card{cursor:pointer}#work .motion-card:hover .motion-case-link span{transform:translate(3px,-3px)}#work .motion-card:focus-within{outline:none}.case-page.cs-on [data-seq]{transform-box:view-box}.case-page.cs-on .cs-rise{will-change:transform,opacity}@media(prefers-reduced-motion:reduce){.case-page [data-seq],.case-page .cs-rise{opacity:1!important;transform:none!important}}.results .n{white-space:nowrap}.wa-msg{background:#fff;border-radius:4px 12px 12px 12px;padding:10px 12px 18px;font:12px/1.42 var(--sans);color:#171717;position:relative;box-shadow:0 1px 1px #0000000f}.wa-msg p{margin:0 0 7px}.wa-msg p:last-of-type{margin-bottom:0}.wa-msg b{font-weight:700}.wa-time{position:absolute;right:10px;bottom:5px;font-size:10px;color:#8a8a8a}
/* why.css */#why .head{margin-bottom:36px}#why .head h2 .hl{color:var(--red)}.weeks{display:grid;gap:26px}.wk-top{display:flex;justify-content:space-between;gap:16px;font:600 11px var(--sans);letter-spacing:.14em;color:#8a8a8a;margin-bottom:10px}.wk-call{color:var(--red);opacity:var(--call,1);transition:opacity .3s}.wk-bar{display:flex;height:64px;gap:3px}.seg{position:relative;flex:0 0 calc(var(--w) - 3px);min-width:0}.seg i{position:absolute;inset:0;background:#2b2b2b;border-radius:3px;transform:scaleX(var(--f,1));transform-origin:left}.seg b{position:absolute;left:12px;top:50%;transform:translateY(-50%);font:600 12px var(--sans);color:#d8d8d8;white-space:nowrap;opacity:var(--f,1);overflow:hidden;max-width:calc(100% - 16px);text-overflow:clip}.wk-agency .seg:nth-child(2) i{background:#333}.wk-agency .seg:nth-child(3) i{background:#3a3a3a}.wk-agency .seg:nth-child(4) i{background:#2f2f2f}.wk-agency .seg:nth-child(5) i{background:#363636}.seg.ret i{background:var(--red)}.seg.ret b{left:auto;right:0;top:auto;bottom:-24px;transform:none;color:var(--red);max-width:none;font-size:11px;letter-spacing:.08em;text-transform:uppercase}.wk-cl .seg i{background:var(--red)}.wk-cl .seg b{color:#fff}.wk-note{font-size:11px;color:#6f6f6f;margin-top:4px}#why .why-grid{margin-top:70px}#why.wy-pinned .why-pin{position:sticky;top:var(--wy-top,88px)}#why .why.wy-rise{will-change:transform,opacity}@keyframes wyPop{0%{transform:scale(1)}40%{transform:scale(1.4)}100%{transform:scale(1)}}#why .why.landed .ico [fill="var(--red)"]{transform-box:fill-box;transform-origin:center;animation:wyPop .7s cubic-bezier(.2,.7,.2,1) 1}body.why-in-view>.wa{visibility:hidden;pointer-events:none}@media(max-width:900px){.wk-bar{height:52px}.seg b{font-size:10px;left:8px}.wk-top{font-size:10px;flex-direction:column;gap:4px}.wk-agency .seg:not(.ret) b{display:none}.wk-agency .wk-bar:after{content:none}}@media(prefers-reduced-motion:reduce){#why .why-pin{position:static!important}.seg i{transform:none!important}.seg b{opacity:1!important}#why .why{opacity:1!important;transform:none!important}}.why-close{font:400 clamp(44px,7vw,112px)/1.02 var(--display);text-transform:uppercase;color:#fff;margin:90px 0 10px;letter-spacing:-.01em}.why-close span{color:var(--red)}@media(max-width:900px){.why-close{font-size:clamp(40px,11vw,64px);margin-top:60px}}
/* about.css */.about-now{position:absolute;left:18px;top:18px;background:#101010;color:#fff;font:600 12px var(--sans);letter-spacing:.04em;padding:8px 12px;border-radius:2px;opacity:0;transform:translateY(-6px);transition:opacity .3s,transform .3s;pointer-events:none}.about-now.on{opacity:1;transform:none}.about-now small{color:var(--red);font-weight:600;margin-left:8px}.ab-on .ab-line{display:inline-block;will-change:transform,opacity}.ab-on .ab-sent{transition:color .2s}.ab-on .owned>div{will-change:transform,opacity}.ab-on .principles li{grid-template-rows:auto 0fr;transition:grid-template-rows .45s cubic-bezier(.2,.7,.2,1)}.ab-on .principles li>span{overflow:hidden;min-height:0;opacity:0;transition:opacity .35s}.ab-on .principles li.open{grid-template-rows:auto 1fr}.ab-on .principles li.open>span{opacity:1}.ab-on .principles li:before{color:#c9c6bf;transition:color .3s}.ab-on .principles li.open:before{color:var(--red)}.ab-on .principles li b{transition:color .3s;color:#9a9a9a}.ab-on .principles li.open b{color:var(--ink)}.ab-on .principles li{display:grid;grid-template-columns:46px 1fr}.ab-on .principles li>b{grid-column:2}.ab-on .principles li>span{grid-column:2}.ab-on .principles li:before{grid-row:1/3}.ab-on .record,.ab-on .record tbody,.ab-on .record tr,.ab-on .record td{display:block;width:auto}.ab-on .record tr{border-top:1px solid var(--line);padding:14px 0}.ab-on .record td{border:0;padding:0}.ab-on .record td:first-child{display:flex;align-items:baseline;justify-content:space-between;gap:16px;width:auto;color:#9a9a9a;transition:color .3s}.ab-on .record td:first-child .stk{margin:0;font-size:12px}.ab-on .record tr.open td:first-child{color:var(--ink)}.ab-on .record td:last-child{display:grid;grid-template-rows:0fr;transition:grid-template-rows .45s cubic-bezier(.2,.7,.2,1)}.ab-on .record td:last-child>div{overflow:hidden;min-height:0;opacity:0;transition:opacity .35s}.ab-on .record tr.open td:last-child{grid-template-rows:1fr}.ab-on .record tr.open td:last-child>div{opacity:1;padding-top:8px}.promise b{background-image:linear-gradient(var(--red),var(--red));background-repeat:no-repeat;background-position:0 100%;background-size:calc(var(--u,1)*100%) 2px;padding-bottom:3px}@media(prefers-reduced-motion:reduce){.about-now{display:none}}.enq-wa{margin-top:14px;font-size:14px;color:#555;text-align:center}.enq-wa a{color:#101010;font-weight:600;text-decoration:none;border-bottom:1.5px solid var(--red);padding-bottom:1px}.enq-wa a:hover{color:var(--red)}.formmsg:empty{display:none}body.contact-in-view>.wa{visibility:hidden;pointer-events:none}.ab-on .ab-sent{transition:color .55s ease}.ab-on .record td:first-child,.ab-on .principles li b{transition:color .5s ease}.contact .avail i{position:relative;flex:0 0 9px;animation:availBreath 2.4s ease-in-out infinite!important}.contact .avail i:after{content:'';position:absolute;inset:0;border-radius:50%;background:var(--red);animation:availRing 2.4s ease-out infinite}@keyframes availBreath{0%,100%{transform:scale(1)}50%{transform:scale(1.35)}}@keyframes availRing{0%{transform:scale(1);opacity:.55}80%,100%{transform:scale(3.2);opacity:0}}@media(prefers-reduced-motion:reduce){.contact .avail i,.contact .avail i:after{animation:none!important}}.dp{margin-left:.05em;color:inherit!important}
/* blog-rail.css */#blog-rail .pr-head{display:flex;justify-content:space-between;align-items:flex-end;gap:24px;margin-bottom:34px}#blog-rail h2 .hl{color:var(--red,#e21c22)}#blog-rail .pr-all{font-weight:600;color:#101010;text-decoration:none;border-bottom:2px solid #e21c22;padding-bottom:3px;white-space:nowrap}#blog-rail .pr{display:flex;gap:22px;overflow-x:auto;scroll-snap-type:x mandatory;padding:6px 2px 56px;margin-bottom:-24px;scrollbar-width:none;-webkit-overflow-scrolling:touch}#blog-rail .pr::-webkit-scrollbar{display:none}#blog-rail .pr:focus-visible{outline:2px solid #e21c22;outline-offset:4px}#blog-rail .pc{flex:0 0 360px;scroll-snap-align:start;display:flex;flex-direction:column;background:#fff;border:1px solid #e3e1dc;border-radius:12px;overflow:hidden;text-decoration:none;color:#101010;box-shadow:0 14px 40px #00000012;transition:transform .5s cubic-bezier(.2,.7,.2,1),box-shadow .5s}#blog-rail .pc:hover{transform:translateY(-6px);box-shadow:0 22px 54px #0000001e}#blog-rail .pc-top{background:#101010;color:#fff;height:200px;padding:22px 24px;display:flex;flex-direction:column;justify-content:space-between}#blog-rail .pc-img{display:block;width:100%;height:auto;aspect-ratio:16/9;object-fit:cover;background:#101010;border-bottom:1px solid #e3e1dc}#blog-rail .pc-tag{align-self:flex-start;font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:600;border:1px solid #e3e1dc;border-radius:99px;padding:5px 11px;color:#666}#blog-rail .pc-hero{font-family:Anton,Impact,sans-serif;font-weight:400;font-size:64px;line-height:1;color:#e21c22;text-transform:uppercase}#blog-rail .pc-hero.long{font-size:46px}#blog-rail .pc-b{padding:20px 24px 24px;display:flex;flex-direction:column;gap:12px;flex:1}#blog-rail .pc-m{margin-top:auto}#blog-rail .pc-b h3{font-family:inherit;font-size:21px;line-height:1.25;margin:0;text-transform:none;letter-spacing:0}#blog-rail .pc-m{font-size:14px;color:#666}#blog-rail .pc.all{background:#e21c22;border-color:#e21c22;color:#fff;justify-content:center;padding:32px}#blog-rail .pc.all strong{font-family:Anton,Impact,sans-serif;font-weight:400;font-size:52px;line-height:1;text-transform:uppercase}#blog-rail .pc.all span{margin-top:14px;font-size:16px;opacity:.9}@media(max-width:800px){#blog-rail .pc{flex-basis:78vw}#blog-rail .pr-head{flex-direction:column;align-items:flex-start}#blog-rail .pc-hero{font-size:54px}#blog-rail .pc-hero.long{font-size:42px}}@media(prefers-reduced-motion:reduce){#blog-rail .pc{transition:none}#blog-rail .pc:hover{transform:none}}
/* card-finish.css */:root{--card-radius:12px;--card-shadow:0 14px 40px #00000017;--card-shadow-raised:0 22px 54px #00000020;--card-ease:cubic-bezier(.22,.61,.36,1)}#offer .split-system,#work .motion-card,.calc,.fit,form.enq,.modal .box{border-radius:var(--card-radius);box-shadow:var(--card-shadow)}#offer .split-system,#work .motion-card{transition:translate .55s var(--card-ease),box-shadow .55s var(--card-ease);border:1px solid #dedbd5}#offer .split-system:nth-child(2),#work .motion-card:nth-child(even){border-color:#383838}#work .motion-card:nth-child(3){border-color:#be2925}.calc,.fit,form.enq{border:1px solid #dedbd5;transition:box-shadow .55s var(--card-ease),opacity 1s var(--card-ease),transform 1s var(--card-ease),filter 1s var(--card-ease)}.calc.reveal:not(.revealed),.fit.reveal:not(.revealed),form.enq.reveal:not(.revealed){filter:blur(2px)}.calc.revealed,.fit.revealed,form.enq.revealed{filter:none}.calc:focus-within,.fit:focus-within,form.enq:focus-within{box-shadow:var(--card-shadow-raised)}@media(hover:hover) and (pointer:fine){#offer .split-system:hover,#work .motion-card:hover{translate:0 -8px;box-shadow:var(--card-shadow-raised)}}#offer .split-system:focus-within,#work .motion-card:focus-within{box-shadow:var(--card-shadow-raised)}#work .motion-card:focus-visible{outline:2px solid var(--red);outline-offset:5px}@media(prefers-reduced-motion:reduce){#offer .split-system,#work .motion-card,.calc,.fit,form.enq,.modal .box{translate:none!important;transition:none!important;filter:none!important}}#contact form.enq{border-radius:var(--card-radius)!important}
/* brand-assets.css */.brands .marquee ul{align-items:center}.brands .marquee li.lg{position:relative;width:var(--w);height:var(--h);flex:0 0 auto;margin:0 clamp(30px,3.8vw,60px);font-size:0}.brands .marquee li.lg img{position:absolute;inset:0;width:100%;height:100%;object-fit:contain;transition:opacity .45s cubic-bezier(.22,.61,.36,1)}.brands .marquee li.lg .lg-m{opacity:.82}.brands .marquee li.lg .lg-b{opacity:0}.brands:hover .marquee{animation-play-state:paused}@media(hover:hover){.brands .marquee li.lg:hover .lg-m{opacity:0}.brands .marquee li.lg:hover .lg-b{opacity:1}}@media(max-width:600px){.brands .marquee li.lg{width:calc(var(--w)*.78);height:calc(var(--h)*.78);margin:0 26px}}.portrait img,.founder img{filter:none!important}.portrait img{object-position:50% 30%}.founder img{object-position:50% 22%}.portrait::after{display:none}.motion-top{align-items:center}.motion-top .ct-brand{display:flex;align-items:center;height:24px}.ct-logo{display:block;height:22px;width:auto;max-width:150px;object-fit:contain}.motion-card:nth-child(odd):not(:nth-child(3)) .ct-logo{filter:brightness(0)}.case-logo{display:block;height:34px;width:auto;max-width:200px;margin:0 0 26px;filter:brightness(0);opacity:.9}@media(max-width:600px){.ct-logo{height:17px}.motion-top .ct-brand{height:19px}.case-logo{height:27px;margin-bottom:20px}}.logo.logo-lockup{display:inline-flex;align-items:center}.logo.logo-lockup img{display:block;height:40px;width:auto}footer .logo.logo-lockup img{height:46px}@media(max-width:600px){.logo.logo-lockup img{height:32px}footer .logo.logo-lockup img{height:38px}}footer .foot-legal{margin-top:56px;padding-top:24px;border-top:1px solid #dedbd5}
/* case-standalone.css */.case-page.standalone{position:static;inset:auto;z-index:auto;overflow:visible;min-height:100vh}.case-page.standalone .cbar{position:sticky;top:0}.case-standalone .crumbs{font-size:14px;color:var(--grey)}.case-standalone .crumbs .wrap{display:flex;flex-wrap:wrap;gap:10px;padding-top:26px;padding-bottom:4px}.case-standalone .crumbs a{color:inherit;text-decoration:none;border-bottom:1px solid transparent}.case-standalone .crumbs a:hover{color:var(--ink);border-bottom-color:var(--red)}.case-standalone .crumbs [aria-current]{color:var(--ink);font-weight:600}
/* a11y.css */.bt-name{color:#6b6b6b}#apps .bt-name,#apps .bt-trig{color:#949494}#d2c .vbow li.cur .bt-name,#d2c .bt-ch{color:#c4161c}.bt-count,.bt-note{color:#6b6b6b}#apps .bt-legend,#apps .bt-note{color:#9a9a9a}.tl h3{color:#858585}.pb-kicker b{color:#ff4d52}.pb-note,.pb-hint,.wk-note{color:#9a9a9a}.wk-top{color:#a3a3a3}.motion-top span:last-child{opacity:.78}.motion-category,.motion-stat>span,.motion-caption{opacity:.8}#work .motion-card:nth-child(3) .motion-top span:last-child,#work .motion-card:nth-child(3) .motion-category,#work .motion-card:nth-child(3) .motion-stat>span,#work .motion-card:nth-child(3) .motion-caption{opacity:1}#blog-rail .pc.all span{opacity:1}.ab-on .principles li b,.ab-on .record td:first-child{color:#767676}#apps .bt-count{color:#9a9a9a}.case-standalone .chero .sub{color:#555}