40 Push Notification Examples and Templates (2026)
40 push notification examples and templates for ecommerce, food, fitness, learning, finance and travel apps, each shown on iPhone and Android, ready to copy.
Updated October 2026.
Here are 40 push notification examples you can copy, sorted by the moment that triggers them: a cart left open, a price drop, a streak about to break, a bill due in three days. Each one is drawn on an iPhone lock screen and a collapsed Android notification with sample values, so you can see where the phone cuts it off. The part most lists skip is in the notes under each one: why it works, and the fallback that stops it from breaking when a name or product is missing.
I ran push at Healthify on CleverTap and have run it on MoEngage too, across ecommerce and app journeys. These are written for this page as templates, not copied from any brand.
What makes a good push notification
A good push notification is timely, personal and short enough to work in one line. The examples below follow five rules:
- A real trigger. Every push here is sent because of something the user did or something that changed: a cart, a price, a streak, the weather. Pushes sent because "it's Tuesday" get muted.
- The point in the first line. Collapsed, Android shows the title and one line of the message. The reason to tap goes first.
- Personal, with a fallback. A name or product helps only if it never breaks. Each token below has a fallback after the bar, like
{{first_name|there}}. - One action. Track it, reorder it, log it. Never three asks.
- Nothing private on the lock screen. No weight, balance or health data where anyone near the phone can read it.
The phone previews use sample values for the tokens. Character counts are measured at iPhone and Android widths, so long values show where they would be cut. Use the buttons to filter by your kind of app.
Ecommerce and D2C push notification examples
For online stores and D2C brands: cart, browse, back in stock, price drops, order updates, COD, reviews, refills, win-back and sale days.
1. Cart reminder, first nudge
- When
- 1 hour after a cart is left
- Title
- Still thinking about {{last_item|your pick}}?
- Message
- It's in your cart and still in stock. Checkout takes under a minute.
- Why it works
- Names the product and asks a question. No discount on the first reminder, so you don't train people to wait for one.
2. Cart reminder with an offer
- When
- Next day, cart still open
- Title
- {{first_name|Hey}}, free delivery on your cart
- Message
- Order {{last_item|it}} by midnight and the delivery is on us.
- Why it works
- The offer is in the title, so it survives the one-line Android view. The deadline is specific.
3. Browse abandonment
- When
- Viewed a product twice, no cart
- Title
- Back for another look?
- Message
- {{last_item|The one you viewed}} comes in 3 more colours. See them side by side.
- Why it works
- Answers the likely reason they hesitated (choice) instead of pushing price.
4. Back in stock
- When
- A product they asked about is back
- Title
- It's back: {{last_item|your pick}}
- Message
- You asked us to tell you. Your size is in stock now, while it lasts.
- Why it works
- Reminds them they asked, which makes it welcome rather than promotional.
5. Price drop
- When
- Price falls on a wishlisted item
- Title
- Price drop on {{last_item|your wishlist}}
- Message
- The lower price holds till Sunday. Your size is still available.
- Why it works
- Leads with the change and gives a real end date.
6. Order shipped
- When
- Order leaves the warehouse
- Title
- Your order has shipped
- Message
- {{last_item|Your order}} reaches you by {{eta|this week}}. Tap to track it.
- Why it works
- Plain and useful. Service messages build the trust that makes marketing pushes work.
7. Out for delivery
- When
- Courier picks up for the last mile
- Title
- Out for delivery today
- Message
- Keep your phone handy. The delivery partner will call before reaching {{city|you}}.
- Why it works
- Telling people what to expect helps cut failed deliveries.
8. Cash on delivery confirmation
- When
- COD order placed
- Title
- Confirm your cash on delivery order
- Message
- Tap to confirm so we can ship it today. Paying by UPI instead means no cash at the door.
- Why it works
- Confirmation weeds out fake COD orders, and the UPI line nudges to prepaid without a hard sell.
9. Review request
- When
- 3 days after delivery
- Title
- How's the {{last_item|order}}?
- Message
- Rate it in one tap. Your review helps the next person choose.
- Why it works
- One tap, a reason to do it, and the product name to jog memory.
10. Replenishment
- When
- Just before a typical refill date
- Title
- Running low on {{last_item|your favourite}}?
- Message
- Your last pack should be running out about now. Reorder in two taps.
- Why it works
- Timed to the product's use, not to a calendar.
11. Win-back
- When
- 60 days since the last order
- Title
- We've missed you, {{first_name|friend}}
- Message
- A lot is new since your last order. Here's 15% off your next one, for 7 days.
- Why it works
- Warm, specific offer, clear end date.
12. Festive gifting
- When
- Two weeks before Diwali
- Title
- Diwali gifting, sorted
- Message
- Gift boxes from ₹499, packed and delivered on time. Order by Sunday.
- Why it works
- Solves the real worry (delivery in time) before the price.
13. Sale live
- When
- Sale starts
- Title
- The sale is live
- Message
- Up to 40% off sitewide till midnight. Your wishlist items are included.
- Why it works
- Ties a broad sale to the user's own wishlist.
14. Cart reminder in Hinglish
- When
- 1 hour after a cart is left
- Title
- Cart mein kuch reh gaya?
- Message
- {{last_item|Aapka pick}} abhi bhi stock mein hai. Order karo, delivery free.
- Why it works
- Hinglish reads as friendly in many Indian apps. Test it against English for your audience.
Food delivery and quick commerce examples
Timed to meals, weather and habits, the style food apps in India made popular. These are written for this page as illustrations, not copied from any app.
15. Lunch time
- When
- 12:30 pm on a weekday
- Title
- Lunch ka plan?
- Message
- Your usual from {{restaurant|your favourite place}} is 25 minutes away.
- Why it works
- Timed to the meal and built on their own habit.
16. Rainy evening
- When
- Rain in the user's area
- Title
- Baarish aur chai?
- Message
- Pakode bhi? Hot snacks near {{city|you}}, delivered in 20 minutes.
- Why it works
- Topical and local. Weather triggers feel personal without using personal data.
17. Reorder
- When
- Same day and time as a past order
- Title
- Same again, {{first_name|chef}}?
- Message
- Reorder last Friday's dinner in one tap.
- Why it works
- Removes every decision. One tap to a known order.
18. Quick commerce basics
- When
- Morning, user hasn't ordered milk this week
- Title
- Out of milk?
- Message
- 10-minute delivery is live in {{area|your area}}. Milk, bread and eggs in one order.
- Why it works
- Names a need, then the speed.
19. Late night
- When
- After 11 pm, app opened recently
- Title
- Midnight cravings are valid
- Message
- Kitchens near you are open till 2 am. Dessert counts as dinner.
- Why it works
- Playful, short, and true to when people actually order.
20. Order arriving
- When
- Delivery partner 2 minutes away
- Title
- Your order is 2 minutes away
- Message
- {{rider|Your delivery partner}} is almost there. Head to the door.
- Why it works
- A service push that saves the rider a wait.
21. Free delivery gap
- When
- Cart below the free delivery mark
- Title
- ₹49 away from free delivery
- Message
- Add a drink or a dessert and the delivery fee goes.
- Why it works
- Turns a fee into a reason to add one more item.
Health and fitness app examples
Streaks, logging, workouts and renewals, without putting anyone's body numbers on a lock screen.
22. Streak at risk
- When
- Evening, nothing logged today
- Title
- Keep your streak going, {{first_name|there}}
- Message
- You've logged {{streak_days|a few}} days in a row. Two minutes tonight keeps it alive.
- Why it works
- Loss framing kept light, and the effort made tiny.
23. Meal reminder
- When
- Dinner time, no dinner logged
- Title
- What's for dinner?
- Message
- Snap a photo and we'll log it for you.
- Why it works
- Makes the task one action.
24. Workout nudge
- When
- Usual workout time
- Title
- 10 minutes counts
- Message
- Today's workout is a short one. Start whenever you're ready.
- Why it works
- Lowers the bar instead of guilting.
25. Weekly report
- When
- Monday morning
- Title
- Your week is ready
- Message
- See how your week went. Your numbers stay inside the app.
- Why it works
- Never put weight or health numbers on a lock screen. Anyone near the phone can read them.
26. Water
- When
- Mid-afternoon, goal under half
- Title
- Had water lately?
- Message
- A glass now, and you're halfway to today's goal.
- Why it works
- Short, friendly, and measurable.
27. Plan renewal
- When
- 7 days before renewal
- Title
- Your plan renews on {{renewal_date|soon}}
- Message
- Nothing to do if you're staying. Want a different plan? Change it before then.
- Why it works
- Honest and early. Surprise renewals turn into refunds and bad reviews.
28. Lapsed subscriber, line per user
- When
- 30 days after a plan lapses
- Title
- {{first_name|Hey}}, pick up where you left off?
- Message
- {{progress_line|Small steps still count. Log one meal today.}}
- Why it works
- The message line is worked out per user in a sheet from their history and uploaded as a property. Users with thin data get the fallback.
Learning app examples
Streaks, progress and live classes.
29. Lesson streak
- When
- Reminder time, no lesson today
- Title
- Don't lose your streak tonight
- Message
- One 10-minute lesson keeps it going.
- Why it works
- A deadline and a small ask.
30. Course progress
- When
- Three days without a lesson
- Title
- You're {{lessons_left|a few}} lessons from the finish
- Message
- Finish {{course|your course}} this week and get the certificate.
- Why it works
- Progress is a stronger pull than a reminder.
31. Live class
- When
- 15 minutes before start
- Title
- Live class starts in 15 minutes
- Message
- {{topic|Today's class}}, with Q&A at the end. Tap to join.
- Why it works
- Time-bound and specific.
32. New lesson
- When
- New content in an enrolled course
- Title
- New lesson in {{course|your course}}
- Message
- 12 minutes, with a practice quiz at the end.
- Why it works
- Tells them the time cost up front.
33. Quiz review
- When
- Day after a quiz
- Title
- You scored {{score|well}} on yesterday's quiz
- Message
- Two questions tripped you up. Review them in 3 minutes.
- Why it works
- Specific feedback beats a generic "keep learning".
Finance app examples
Bills, SIPs, cashback and KYC. Mostly service messages, which is what finance users want from push.
34. Bill due
- When
- 3 days before the due date
- Title
- Card bill due in 3 days
- Message
- Your bill is due on {{due_date|the due date}}. Pay now to skip late fees.
- Why it works
- Useful, dated, no pressure tactics.
35. SIP reminder
- When
- Day before an SIP debit
- Title
- Your SIP goes out tomorrow
- Message
- Keep the balance ready in your bank account so it doesn't bounce.
- Why it works
- A service push that saves the user a fee.
36. Cashback credited
- When
- Cashback lands
- Title
- Cashback credited
- Message
- Your cashback from last week's order is in your wallet. Use it on your next payment.
- Why it works
- Good news first, then the next step.
37. KYC pending
- When
- Sign-up started, KYC not done
- Title
- One step left to activate your account
- Message
- Finish your KYC in 2 minutes. Keep your PAN handy.
- Why it works
- Tells them exactly what they need.
Travel app examples
Fare drops, check-in and trip reminders.
38. Fare drop
- When
- Fare falls on a saved route
- Title
- Fares to {{city|your destination}} dropped
- Message
- Fares for your saved dates are lower today. Prices can change any time.
- Why it works
- Real news about their own search, with an honest caveat.
39. Web check-in
- When
- Check-in opens
- Title
- Web check-in is open
- Message
- Pick your seat for {{flight|your flight}} before the good ones go.
- Why it works
- A clear benefit to acting now.
40. Trip reminder
- When
- 3 days before travel
- Title
- Your trip is in 3 days
- Message
- Booking details, address and check-in time, all in one place.
- Why it works
- Saves them a search.
Push notification ideas by trigger
Short on ideas? Start from the events your app already tracks. Each one is a reason to send:
| Event | Push idea |
|---|---|
| Added to cart, no order | Cart reminder, then free delivery or a small offer the next day |
| Viewed a product twice | Browse reminder with colours, sizes or reviews |
| Wishlist item changes | Price drop or back in stock |
| Order status changes | Shipped, out for delivery, delivered |
| Days since last order | Refill reminder, then win-back |
| Streak or habit | Streak at risk, milestone reached |
| Weather or location | Rain, heat or local offers |
| Plan or bill date | Renewal, due date, debit tomorrow |
| New content | New lesson, episode or drop in a followed category |
| Festival calendar | Gifting deadlines and sale days |
What Zomato and Swiggy-style pushes get right
Food apps made Indian users expect push notifications with a personality: short, playful, often in Hinglish, and timed to lunch, dinner, rain and cricket. The style works because of what sits under the jokes:
- Timing does most of the work. A lunch push at 12:30 pm on a weekday needs no discount.
- One idea per push. A pun plus one clear action, never a list of offers.
- Topical and local. Weather, festivals and events make a mass push feel written for today.
- Their own history. "Your usual" and "same again" beat any catalogue.
Copying the jokes without the timing and data under them doesn't work. A witty push sent at the wrong hour is still noise. The food examples above are written in that style for this page; they aren't taken from any app.
How to write your own push notification
Start with the event, write the title as the reason to tap, and put one action in the message. Then check it in the push notification preview: it shows where each phone cuts your words, flags tokens without fallbacks and tests personalisation on your own user list. Want a timer, carousel or coloured background? The push notification generator shows them on both phones and gives you the keys to paste into CleverTap, MoEngage, WebEngage, Netcore and others.
At Healthify, we sent personalised push on CleverTap across several journeys. For those, we wrote a line per user in a sheet from what they had done, uploaded it as a user property and called it in the campaign, as in example 28. On win-back, click-through went up 2.1x in India. The preview tool exports that file for you.
For the other channels, see WhatsApp, email and push statistics for India, Liquid personalisation in CRM tools and the WhatsApp template preview.
FAQ
What is an example of a push notification? A cart reminder like "Still thinking about the Linen Shirt?" with the message "It's in your cart and still in stock." It is sent because of something the user did, names the product and asks for one action.
What are good push notification ideas for an ecommerce app? Cart reminders, browse reminders, back in stock, price drops, order updates, COD confirmation, review requests, refill reminders, win-back offers and sale-day alerts. Start from the events your app already tracks.
How does Zomato write its push notifications? Zomato is known for short, playful pushes, often in Hinglish and timed to meals, weather and events. The timing and the user's order history do as much work as the jokes.
How often should an app send push notifications? Only as often as there is a real trigger. Set a frequency cap across journeys so one user never gets several pushes in a row, and watch opt-outs and uninstalls after each change.
Should push notifications use the customer's name? It can help, but only with a fallback and clean data. A blank or junk name looks worse than no name. Products, streaks and orders are often more personal than a first name.
Can push notifications be in Hinglish? Yes. Many Indian apps use Hinglish because it reads as friendly. Test it against English for your own users before switching every message.
What makes a push notification get clicked? A trigger the user cares about, the reason to tap in the first line, one clear action and good timing. Personal details help when they are accurate.
Where can I find push notification templates? Every example on this page is a template you can copy: a title, a message, the trigger and personalisation tokens with fallbacks. To build a rich template with a timer, carousel or coloured background for CleverTap, MoEngage, Braze or another platform, use the free push notification generator.
Where I fit
I'm Raviraj, founder of Compound Lab, a retention agency for D2C brands and consumer apps. Push works best as one part of a journey with WhatsApp and email, each doing the job it is good at. If your push sends are growing and your opens aren't, book a free call and we'll look at your triggers together.