Free guide · 8 pages, fillable PDF

Win-back campaign planner

How to find the customer data a win-back message needs, and turn it into words. Built from the campaign that lifted revenue from lapsed users 79% at Healthify. Free, and sent to your inbox.

By Raviraj Ramavarapu, founder of Compound Lab. Updated October 2026.

Cover of the win-back campaign planner by Compound Lab
The cover
Page 4 of the planner, where win-back data lives: order history, backend events, the engagement platform and past campaigns
Page 4: where the data lives
Page 6 of the planner, a worksheet that turns raw customer data into words for a message
Page 6: turn data into words
The win-back campaign planner: the black cover, with the where-the-data-lives page and the data-to-words worksheet behind it

Free planner

Start with the data, not the discount.

The win-back campaign planner. How I find the customer data a win-back message needs, and turn it into words, in one PDF.

  • A four-step method to find the data you already hold
  • Where that data lives, with real examples from brands I’ve worked with
  • A data-to-words worksheet, the four-block message and a results tracker

8 pages · Fillable PDF · Free

I’ll use your email to send the planner and the occasional note on retention. I never share it, and you can ask me to stop anytime.

Who it’s for

  • D2C brands with customers who ordered once and went quiet
  • Apps with users who stopped renewing or opening the app
  • Teams whose win-back messages are all discounts

What’s inside

  1. 01Defining your lapsed customers
  2. 02Finding the data, step by step
  3. 03Where the data lives
  4. 04Picking who to win back first
  5. 05Writing the message in four blocks
  6. 06Turning data into words
  7. 07Before you send
  8. 08A results tracker

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