What the Meta ads test covers
Facebook ads and Meta ads are the same thing: ads on Facebook, Instagram and Messenger, run from Meta Ads Manager. The quiz uses the names Meta uses in 2026, like Advantage+ sales campaigns, Advantage+ campaign budget and the business portfolio, so you are not tested on features that were renamed or retired.
- Meta ads basics: 10 questions
- Audiences and creative: 10 questions
- Pixel, CAPI and attribution: 10 questions
- Budgets and scaling: 10 questions
- D2C scenarios: 10 questions
25 sample questions with answers
A fixed set from the quiz, so you can read them before you start. The quiz itself draws a fresh set each time.
Basic
1. What was Meta Business Manager renamed to?
- a) Business portfolio
- b) Creator Studio
- c) Power Editor
- d) Ads portfolio
Show the answer
Answer: a) Business portfolio. The container that owns Pages, ad accounts and Pixels is now the business portfolio, managed in Meta Business Suite.
Basic
2. ₹30,000 spent brings 60 purchases. What is the cost per purchase?
- a) ₹1,800
- b) ₹50
- c) ₹60
- d) ₹500
Show the answer
Answer: d) ₹500. CPA is spend divided by conversions: 30,000 ÷ 60 = ₹500.
Basic
3. ₹40,000 spent for 2,00,000 impressions. What is the CPM?
- a) ₹20
- b) ₹5
- c) ₹200
- d) ₹2,000
Show the answer
Answer: c) ₹200. CPM is cost per 1,000 impressions: 40,000 ÷ 200 = ₹200.
Basic
4. What decides which ad wins the Meta auction?
- a) The largest budget
- b) The oldest ad
- c) Total value: bid, estimated action rate and ad quality
- d) The highest bid only
Show the answer
Answer: c) Total value: bid, estimated action rate and ad quality. Meta combines your bid, how likely the person is to act, and ad quality. A better ad can beat a higher bid.
Basic
5. At which level of a Meta campaign do you set the audience and placements?
- a) Business portfolio
- b) Ad set
- c) Ad
- d) Campaign
Show the answer
Answer: b) Ad set. The campaign holds the objective, the ad set holds audience, placements and schedule, and the ad holds the creative.
Basic
6. Which Meta campaign objective should a D2C brand use to get online orders?
- a) Sales
- b) Awareness
- c) Traffic
- d) Engagement
Show the answer
Answer: a) Sales. Sales optimised for purchases finds people likely to buy. Traffic finds people likely to click.
Basic
7. Roughly how many results does an ad set need to exit the learning phase?
- a) About 10 in a day
- b) About 50 in the week after the last significant edit
- c) None, it exits after 3 days
- d) About 500 in a month
Show the answer
Answer: b) About 50 in the week after the last significant edit. Meta says ad sets usually exit learning after about 50 results in the week after the last significant edit.
Basic
8. ₹90,000 revenue from ₹30,000 ad spend. What is the ROAS?
- a) 300%
- b) 3x
- c) ₹60,000
- d) 0.33x
Show the answer
Answer: b) 3x. ROAS is revenue divided by spend, written as 3x. Percentages are for ROI.
Basic
9. Which click metric matters most for a sales campaign?
- a) Profile taps
- b) CTR (all)
- c) Post likes
- d) Link CTR
Show the answer
Answer: d) Link CTR. Link CTR counts only clicks to your destination. CTR (all) includes likes and taps.
Intermediate
10. What is a control creative?
- a) An ad with comments turned off
- b) An ad approved by legal
- c) Your current best ad that every new creative must beat
- d) A creative used only for retargeting
Show the answer
Answer: c) Your current best ad that every new creative must beat. New ads go live against the control and replace it only when they win on cost per purchase.
Intermediate
11. Do you still need to rank 8 events for Aggregated Event Measurement?
- a) Only on Android
- b) Yes, always
- c) Only for COD stores
- d) No, not required since 2023
Show the answer
Answer: d) No, not required since 2023. Meta stopped requiring the 8-event ranking in 2023.
Intermediate
12. What is Advantage+ campaign budget?
- a) A bidding strategy
- b) A budget only for Advantage+ sales campaigns
- c) A campaign-level budget Meta spreads across ad sets
- d) A daily cap per ad
Show the answer
Answer: c) A campaign-level budget Meta spreads across ad sets. It used to be called campaign budget optimisation (CBO).
Intermediate
13. What were Partnership ads called before?
- a) Branded content ads
- b) Dynamic ads
- c) Lead ads
- d) Boosted posts
Show the answer
Answer: a) Branded content ads. Partnership ads run from a creator's handle and the brand's handle together. They used to be branded content ads.
Intermediate
14. Why does CPA usually rise when you scale spend?
- a) The cheapest buyers come first
- b) Creatives get rejected
- c) Pixels stop working
- d) Meta raises prices for big spenders
Show the answer
Answer: a) The cheapest buyers come first. More spend reaches people less ready to buy, so each extra purchase costs more.
Intermediate
15. What does Event Match Quality measure?
- a) How fast the page loads
- b) How relevant the ad is
- c) How many events fired
- d) How well event customer data matches people on Meta
Show the answer
Answer: d) How well event customer data matches people on Meta. It's a 0 to 10 score. Sending hashed email, phone and IDs raises it.
Intermediate
16. What does the 20% text rule say about ad images today?
- a) Text must be under 20% of the image
- b) It applies only to Stories
- c) Nothing, Meta dropped it in 2020
- d) Text over 20% gets no delivery
Show the answer
Answer: c) Nothing, Meta dropped it in 2020. The rule was removed in 2020. Less text often performs better, but it isn't a rule.
Intermediate
17. Which audience needs at least 100 people from one country as its source?
- a) Lookalike audience
- b) Advantage+ audience
- c) Broad audience
- d) Saved audience
Show the answer
Answer: a) Lookalike audience. A lookalike is built from a source audience, which needs at least 100 people from a single country.
Intermediate
18. Pixel and CAPI both send a Purchase. How does Meta avoid counting it twice?
- a) It keeps the browser event only
- b) It counts both
- c) Matching event name and event ID
- d) It drops server events
Show the answer
Answer: c) Matching event name and event ID. Send the same event name and event ID from both. Meta deduplicates within 48 hours.
Intermediate
19. Your margin is 30%. Is a 3x ROAS profitable on the first order?
- a) Yes, 3x is always good
- b) No, break-even is about 3.3x
- c) It depends on CPM
- d) Yes, anything above 1x is profit
Show the answer
Answer: b) No, break-even is about 3.3x. 1 ÷ 0.30 is about 3.3x, so 3x loses a little on the first order.
Advanced
20. What should you do in your first week on a new Meta account?
- a) Double the budget
- b) Audit tracking and learn the margins
- c) Relaunch every campaign
- d) Change the objective to Traffic
Show the answer
Answer: b) Audit tracking and learn the margins. Change nothing big before you trust the data.
Advanced
21. A first order leaves ₹500 contribution and customers usually reorder for ₹400 more. What can you afford per customer?
- a) Exactly ₹500
- b) More than ₹500, because repeat orders pay back the rest
- c) Only the first-order margin
- d) Under ₹100
Show the answer
Answer: b) More than ₹500, because repeat orders pay back the rest. Use what the customer brings over time. Retention raises what you can pay to acquire.
Advanced
22. Many COD orders get returned. What should you judge ads on?
- a) Placed orders only
- b) Add to carts
- c) Delivered orders, not placed orders
- d) Link clicks
Show the answer
Answer: c) Delivered orders, not placed orders. Track RTO by campaign and creative, and nudge COD buyers to prepay.
Advanced
23. How do you judge whether a 10% discount is worth it?
- a) Compare profit per order in an A/B test
- b) Compare conversion rate only
- c) Compare CTR
- d) Ask the creator
Show the answer
Answer: a) Compare profit per order in an A/B test. A discount can raise conversion and still lose money once margin falls.
Advanced
24. Click-to-WhatsApp ads get many chats but few sales. What do you check first?
- a) The ad's CPM
- b) Instagram placements
- c) The ad's frame size
- d) How fast and how well chats are answered
Show the answer
Answer: d) How fast and how well chats are answered. A slow or weak first reply usually loses the sale, not the ad.
Advanced
25. The founder won't replace a six-week-old winning ad. Best move?
- a) Change its targeting
- b) Double its budget
- c) Pause it immediately
- d) Test new ads against it as the control
Show the answer
Answer: d) Test new ads against it as the control. Let a new ad beat it on data rather than killing a winner on opinion.
How you are rated
| Score | Rating | What it means |
|---|---|---|
| 90% or more | Expert | You know this well. Practise saying your answers out loud. |
| 75 to 89% | Interview ready | Strong. Tighten the weakest area and you are ready. |
| 50 to 74% | Getting there | The basics are in place. Work on the areas shown, then retake. |
| Under 50% | Keep practising | Read the 100 questions and answers for your topic first. |
How to prepare with it
- Take 20 questions at the basic level to check the structure, objectives and metrics.
- Read the matching section of the 100 Meta ads interview questions.
- Take the intermediate level for tracking and budgets: Pixel, CAPI, attribution and the learning phase.
- Take the advanced level before a performance marketing interview: COD, rising CPA and creative fatigue.
Where the questions come from
| Topic | Questions | Basic / intermediate / advanced | Full answers |
|---|---|---|---|
| Meta ads | 50 | 10 / 30 / 10 | 100 questions and answers |
Questions about the quiz
Is this Facebook ads quiz free?
Yes. No sign-up, no email and no payment. Your answers stay in your browser.
Is this the Meta Blueprint exam?
No. Meta Blueprint runs its own paid certification exams. This is a free practice test of the same kind of knowledge, with every answer explained.
How many questions are in the Meta ads test?
There are 50 questions. You pick 10, 20, 30 or 50 at a time, at the basic, intermediate or advanced level.
Are Facebook ads and Meta ads the same?
Yes. Meta owns Facebook, Instagram, Messenger and WhatsApp, and ads for all of them run from Meta Ads Manager.
Is the quiz up to date for 2026?
Yes. It uses the six current objectives, Advantage+ naming, the 2026 attribution settings and the removal of detailed targeting exclusions.
Do I get a certificate?
You get a scorecard to download or share. It is a practice score, not a certification.
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