What the Google Ads practice test covers
The questions are the ones asked in Google Ads and PPC (pay per click) interviews, using what is current in 2026: responsive search ads, assets instead of extensions, Performance Max and Demand Gen, and no broad match modifier or Enhanced CPC. It also works as practice before the Google Ads certifications on Skillshop.
- Google Ads basics: 10 questions
- Keywords and ads: 10 questions
- Bidding and budgets: 10 questions
- Shopping, PMax and YouTube: 10 questions
- Tracking and scenarios: 10 questions
25 sample questions with answers
A fixed set from the quiz, so you can read them before you start. The quiz itself draws a fresh set each time.
Basic
1. ₹45,000 spent brings ₹1,80,000 in sales. What is the ROAS?
- a) 40%
- b) 1.8x
- c) 0.25x
- d) 4x
Show the answer
Answer: d) 4x. ROAS is conversion value divided by spend. 1,80,000 ÷ 45,000 = 4.
Basic
2. What was Google Ads called before 2018?
- a) Google AdSense
- b) DoubleClick Search
- c) Google Merchant
- d) Google AdWords
Show the answer
Answer: d) Google AdWords. Guides that still say AdWords throughout are usually out of date.
Basic
3. Is Ad Rank just bid times Quality Score?
- a) Only for Shopping
- b) No. Google also uses thresholds, competition, search context and asset impact
- c) Only on mobile
- d) Yes, exactly
Show the answer
Answer: b) No. Google also uses thresholds, competition, search context and asset impact. Bid times Quality Score is an old simplification.
Basic
4. Where do product ads get their titles, prices and images from?
- a) Google Analytics
- b) The Google Merchant Center feed
- c) The keyword list
- d) The Google tag
Show the answer
Answer: b) The Google Merchant Center feed. If the feed is wrong, the ads are wrong.
Basic
5. Which match type is the tightest?
- a) Exact match
- b) Phrase match
- c) Broad match modifier
- d) Broad match
Show the answer
Answer: a) Exact match. Broad match modifier was retired in 2021.
Basic
6. ₹45,000 spent brings 30 sales. What is the CPA?
- a) ₹30
- b) ₹1,500
- c) ₹450
- d) ₹13,500
Show the answer
Answer: b) ₹1,500. CPA is spend divided by conversions. 45,000 ÷ 30 = ₹1,500.
Basic
7. What are "extensions" called in Google Ads now?
- a) Snippets
- b) Add-ons
- c) Assets
- d) Widgets
Show the answer
Answer: c) Assets. Sitelinks, callouts, images and prices are all assets.
Basic
8. 600 clicks from 40,000 impressions. What is the CTR?
- a) 15%
- b) 0.15%
- c) 1.5%
- d) 66.7%
Show the answer
Answer: c) 1.5%. CTR is clicks divided by impressions. 600 ÷ 40,000 = 1.5%.
Basic
9. You sell a paid course. How do you stop showing for searches with "free"?
- a) Lower the bid
- b) Add "free" as a negative keyword
- c) Add a sitelink
- d) Use exact match only
Show the answer
Answer: b) Add "free" as a negative keyword. Negative keywords block searches you do not want.
Intermediate
10. What replaced average position?
- a) Quality Score
- b) Search impression share only
- c) Ad strength
- d) Top and absolute top impression rate
Show the answer
Answer: d) Top and absolute top impression rate. Google removed average position in 2019.
Intermediate
11. A keyword shows landing page experience "below average". What do you fix?
- a) The match type
- b) The page: speed, relevance and match with the ad
- c) The bid
- d) The ad schedule
Show the answer
Answer: b) The page: speed, relevance and match with the ad. Fix the part of Quality Score that is below average.
Intermediate
12. Why separate brand and non-brand search campaigns?
- a) To get more impressions
- b) Brand converts cheaply and hides the real cost of new customers
- c) Google requires it
- d) Brand ads cannot run with others
Show the answer
Answer: b) Brand converts cheaply and hides the real cost of new customers. Report them separately so you see what new-customer ads cost.
Intermediate
13. You set a Target CPA far below what the campaign achieves. What happens?
- a) Nothing changes
- b) Traffic drops as the campaign is starved
- c) Quality Score rises
- d) Costs fall with no downside
Show the answer
Answer: b) Traffic drops as the campaign is starved. Start near the real CPA and lower it in steps.
Intermediate
14. What is the longest a bumper ad can be?
- a) 15 seconds
- b) 6 seconds
- c) 30 seconds
- d) 60 seconds
Show the answer
Answer: b) 6 seconds. Bumpers are short, non-skippable ads.
Intermediate
15. Google recommends pairing broad match with what?
- a) No conversion tracking
- b) Smart Bidding
- c) Display placements
- d) Manual CPC
Show the answer
Answer: b) Smart Bidding. Smart Bidding can value each search. Without conversion data, broad wastes money.
Intermediate
16. What replaced Discovery campaigns?
- a) Display
- b) Demand Gen
- c) Performance Max
- d) App campaigns
Show the answer
Answer: b) Demand Gen. Demand Gen runs on YouTube, Discover and Gmail.
Intermediate
17. What do audience signals in Performance Max do?
- a) Give the campaign hints to start, without limiting who sees ads
- b) Set the bid
- c) Choose the landing page
- d) Strictly limit targeting to that audience
Show the answer
Answer: a) Give the campaign hints to start, without limiting who sees ads. They guide learning, they do not restrict reach.
Intermediate
18. How many headlines can a responsive search ad have?
- a) Up to 15
- b) Up to 3
- c) Unlimited
- d) Up to 5
Show the answer
Answer: a) Up to 15. Up to 15 headlines and 4 descriptions.
Intermediate
19. Every lead is worth about the same. Which strategy fits?
- a) Maximise clicks
- b) Target CPA
- c) Manual CPM
- d) Target ROAS
Show the answer
Answer: b) Target CPA. Target ROAS is for conversions with different values, like ecommerce orders.
Advanced
20. CPA doubled this week. Your first step?
- a) Change all ads
- b) Double the budget
- c) Pause the account
- d) Check that the numbers are real: tracking and real orders
Show the answer
Answer: d) Check that the numbers are real: tracking and real orders. Then split it into CPC and conversion rate, by campaign, device and search term.
Advanced
21. How do you prove Google Ads adds sales?
- a) A holdout or geo test comparing regions with and without ads
- b) Compare with last week
- c) Show the ROAS column
- d) Count clicks
Show the answer
Answer: a) A holdout or geo test comparing regions with and without ads. It shows what ads add beyond sales that would have happened anyway.
Advanced
22. What is the most useful number to report to a founder?
- a) Cost per new customer, in rupees
- b) CTR
- c) Impressions
- d) Ad strength
Show the answer
Answer: a) Cost per new customer, in rupees. Then revenue and profit after ads, split brand from non-brand.
Advanced
23. Conversions dropped the day after a website change. What do you check first?
- a) The ad copy
- b) Tracking, by comparing real orders with Google Ads conversions
- c) The bid strategy
- d) The keywords
Show the answer
Answer: b) Tracking, by comparing real orders with Google Ads conversions. Site changes often break the Google tag or thank-you page.
Advanced
24. Leads from your form are mostly junk. What is the best fix?
- a) Raise the budget
- b) Remove the form
- c) Use broad match everywhere
- d) Import which leads became customers and bid for those
Show the answer
Answer: d) Import which leads became customers and bid for those. Offline conversion import teaches bidding what a good lead looks like.
Advanced
25. Why do Google Ads and GA4 show different conversions?
- a) GA4 ignores purchases
- b) One of them is always broken
- c) Google Ads counts only phone calls
- d) Different attribution, dates, consent and counting rules
Show the answer
Answer: d) Different attribution, dates, consent and counting rules. Expect a gap and explain it.
How you are rated
| Score | Rating | What it means |
|---|---|---|
| 90% or more | Expert | You know this well. Practise saying your answers out loud. |
| 75 to 89% | Interview ready | Strong. Tighten the weakest area and you are ready. |
| 50 to 74% | Getting there | The basics are in place. Work on the areas shown, then retake. |
| Under 50% | Keep practising | Read the 100 questions and answers for your topic first. |
How to prepare with it
- Take 20 questions at the basic level: CTR, CPC, CPA, ROAS and the auction.
- Read the matching section of the 100 Google Ads interview questions.
- Take the intermediate level for bidding, Quality Score, Shopping and Performance Max.
- Take the advanced level for scenarios like a rising CPA or broken conversion tracking.
Where the questions come from
| Topic | Questions | Basic / intermediate / advanced | Full answers |
|---|---|---|---|
| Google Ads | 50 | 10 / 30 / 10 | 100 questions and answers |
Questions about the quiz
Is this Google Ads quiz free?
Yes. No sign-up, no email and no payment. Your answers stay in your browser.
Is this the Google Ads certification exam?
No. The official Google Ads certifications are free on Google Skillshop. This is a practice test with every answer explained, useful before the exam or an interview.
How many questions are in the Google Ads test?
There are 50 questions. You pick 10, 20, 30 or 50 at a time, at the basic, intermediate or advanced level.
What does PPC mean?
In digital marketing, PPC means pay-per-click advertising, mainly Google Ads. In manufacturing it means production planning and control, a different subject.
Is the quiz up to date for 2026?
Yes. It uses assets, responsive search ads, Performance Max and Demand Gen, and explains retired features like expanded text ads and broad match modifier.
Do I get a certificate?
You get a scorecard to download or share. It is a practice score, not a certification.
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