Free guide · 8 pages, fillable PDF

Ecommerce journey audit

Score your store against the 13 automated journeys a D2C brand needs, from welcome to win-back, from someone who builds them for brands. Free, fillable, and sent to your inbox.

By Raviraj Ramavarapu, founder of Compound Lab. Updated October 2026.

Cover of the ecommerce journey audit by Compound Lab
The cover
Page 3 of the audit, a scorecard for the welcome, collection, product, cart and checkout journeys
Page 3: before the first order
Page 5 of the audit, the rules that decide which journey wins when two apply to the same customer
Page 5: the rules between journeys
The ecommerce journey audit: the black cover, with the before-the-first-order scorecard and the rules between journeys behind it

Free audit

Answer the question they didn’t ask.

The ecommerce journey audit. Score your store against the 13 journeys a D2C brand needs, and pick which to build next, in one PDF.

  • A scorecard for all 13 journeys, from welcome to price drop
  • The rules that stop journeys from clashing, as a checklist
  • Channel costs at Meta’s India rates, and a build-next planner

8 pages · Fillable PDF · Free

I’ll use your email to send the audit and the occasional note on retention. I never share it, and you can ask me to stop anytime.

Who it’s for

  • D2C founders who want to know which automations their store is missing
  • Growth and CRM teams planning the next quarter of journeys
  • Brands running welcome and cart flows and little else

What’s inside

  1. 01Who your journeys can reach
  2. 02Before the first order: five journeys
  3. 03After the order: eight journeys
  4. 04The rules between journeys
  5. 05Channels and what they cost
  6. 06Measure what they add
  7. 07Pick what to build next

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