CV, LinkedIn and Portfolio Kit · For freshers going for CRM roles
Build a CRM CV, LinkedIn and portfolio from work you can show
A one-page CV, a LinkedIn profile recruiters can find and an eight-page portfolio, each with a finished sample to follow. Even if you’ve never had a CRM job and don’t know what to put on the page.
Free for the first 100 learners
One honest review in return. ₹299 after that.
of 100 places left · learners already in
No payment, no card. The folder link arrives by email in a minute.
- 26-page guide, 8-page sample portfolio and 3 templates
- Self-study: a guide, a sample portfolio and templates
- Written by someone who has hired for CRM roles
Raviraj Ramavarapu
Founder, Compound Lab · 7 years in D2C and app marketing, most in CRM · has hired for CRM roles
“I built this from the work I do every day for brands. Practise it here before you do it on the job.”
- +79%revenue from lapsed usersHealthify
- 23% to 44%WhatsApp delivery in a monthCumin Co
- 77%of CRM revenue from automationsPNG Jewellers
- 39%of store revenue from CRMHealthify Store
- +43%return pickupsMyGate
- ₹27.6 Crrun-rate across Healthify, PNG Jewellers and DS MillRetention I’ve run
Who it’s for
It’s for you, even if you’ve never had a CRM job
- No work experience yetProjects, internships, a college fest or a page you ran all count, written as work.
- Never written a CV bulletFive ways to start a bullet, with blanks for the number. Fill them in.
- Scared of being caught outFour questions for every number, so you can explain each line you write.
- Your LinkedIn says “Student”Three headline shapes recruiters search for. Pick one and fill it.
- Never made a portfolioA finished eight-page sample, then a template with prompts on every page.
Built for marketing CRM jobs: retention, lifecycle, WhatsApp, email and push. If you’re going for Salesforce admin or sales roles, this isn’t the right kit.
What you walk in with
Eight things you’ll do better before you apply
- Get past the first 30 secondsOne project and its result at the top, so a recruiter sees proof first.
- Turn duties into real work“Responsible for email campaigns” becomes what you built, found or fixed.
- Explain every number on your CVInterviewers pick one number and pull. You’ll have the answer ready.
- Write strong bullets fastFive starting verbs, each with a slot for the number and what it was compared with.
- Get read by job portalsSimple layout checks so software that screens CVs doesn’t jumble yours.
- Get found on LinkedInA headline recruiters search for and an About that opens with a result.
- Show how you thinkAn eight-page portfolio puts you in a different pile from CV-only applicants.
- Message hiring managers the right wayThree short messages: one finding, one link, one ask.
Spot the better bullet
Which one gets a call back?
From page 7 · Duty to work
Three ways to write the same line about email marketing. Which one gets you a call back?
A journey is a series of messages that sends itself, like a welcome series. A campaign is a one-time send.
Pick the line you’d put on your CV.
This describes the job, not what you did in it. Every applicant could write it.
Better: it says what you did. But there’s no number, so nothing shows you know what happened.
That’s the one. It says what you did, gives a number, and says what it was compared with.
Why it works
A hiring manager skims for work you did and data you understand. A number with a comparison shows both in one line.
The kit’s rule
“A duty tells me what the chair was for. Work tells me what you did in it. A number tells me you know what happened.”
That’s one page of the kit. See it as it is:
See what good looks like
A finished CRM portfolio, page by page
Most fresher applications are a CV and nothing else. The kit includes a finished eight-page portfolio for a made-up fresher, built on practice data, so you can see exactly what to make.
What you get
- A cover with three numbers a recruiter reads first
- Three case studies: a welcome journey, a win-back plan, a campaign report
- A page on a test she chose not to call a win
- A page on the data problems she fixed before counting
Look inside
Real pages from the kit
What a hiring manager checks in the first 30 seconds
Six weak CV lines, rewritten as work with a number
Four questions to ask about every number on your CV
Five ways to start a CV bullet, with examples
A fresher CV that passes, with notes on every part
A LinkedIn profile that shows the work, with notes
What goes in an eight-page portfolio, in order
Three messages to hiring managers that get replies
What’s in the folder
One guide, one sample, three templates
PDF · 26 pages
Main guide
How to build your CV, LinkedIn and portfolio so they pass a hiring manager’s first look, then how to apply.
PDF · 8 pages
Sample portfolio
A finished CRM portfolio to follow before you start your own.
Template · Word
CV template
A one-page, one-column CV with a grey prompt in every line.
Template · Word
Bullet bank and messages
20 findings with example bullets and the question each one gets, plus LinkedIn, Naukri and message templates.
Also in the folder: the eight-page portfolio template, which opens in PowerPoint or Google Slides. The Word files open in Google Docs too.
The founding batch
Free for the first 100, for one honest review
- Get it freeName, email, WhatsApp. The link arrives by email in a minute.
- Use it for a weekFix your CV in week one, then LinkedIn.
- Tell me honestlyFour short questions. Good or bad.
After the founding batch, the CV Kit sells for ₹299.
Questions, answered
I’ve never worked in CRM. What do I even put on my CV?
Projects, internships, a college fest, a page you ran or a family business, written as work with a result. The kit shows how to label practice work honestly so it counts without pretending to be a client.
Do I need the CRM Practice Projects for this?
The kit is built to go with them: the 20 findings in the bullet bank and the sample CV and portfolio all come from the Practice Projects. Without them, the layout, bullet formulas and checks still work, but you’ll write your own findings from your own projects.
How long does it take?
The kit plans four weeks, one part a week: CV, then LinkedIn, then the portfolio, then applying. If you’re short on time, do the CV first.
Will my CV get past the software that screens CVs?
Many companies run CVs through an applicant tracking system before a person reads them. The kit gives you the checks that keep yours readable: one column, standard headings, real text and the words from the job post where they’re true.
What should my LinkedIn headline say?
Lead with the job title you want, then the words recruiters type, like retention, lifecycle and cohorts. The kit gives three headline shapes and what to avoid, like “Student at” or “Aspiring”.
Is this for sales CRM roles like Salesforce?
No. This is marketing CRM: retention, lifecycle and the messages a brand sends on WhatsApp, email, SMS and push. If the job is about pipelines and Salesforce admin, this isn’t the right kit.
What do I get, and in what format?
A 26-page PDF guide, an 8-page sample portfolio PDF, a CV template and a bullet bank that open in Word or Google Docs, and a portfolio template for PowerPoint or Google Slides. The folder link arrives by email.
Why is it free right now?
The first 100 learners get it free as the founding batch, in return for one honest review after a week. After that it sells for ₹299.
Do I get a certificate?
No. For your CV, the kit suggests free, real ones you’ve actually finished, like Google Analytics on Skillshop. But proof of work beats a wall of certificates.
CV, LinkedIn and Portfolio Kit
Rewrite one CV bullet with a number tonight
Free for the first 100 learners
One honest review in return. ₹299 after that.
of 100 places left · learners already in
No payment, no card. The folder link arrives by email in a minute.
CRM Career Launchpad
CRM Interview Kit
CRM Practice Projects
Journey Blueprints
The Message Museum
CRM Analyst Workbook
How to Learn CRM Tools
The CRM Prompt Pack
CRM Glossary