What this digital marketing test covers
The questions are the ones asked in digital marketing interviews at Indian agencies, D2C brands and consumer apps, for freshers up to people with five years of experience. Each topic has its own set, and "All of digital marketing" mixes them so a short test still touches every area.
30 sample questions with answers
A fixed set from the quiz, so you can read them before you start. The quiz itself draws a fresh set each time.
Digital marketing · Basic
1. An ad gets 600 clicks from 40,000 impressions. What is the CTR?
- a) 6%
- b) 1.5%
- c) 15%
- d) 0.15%
Show the answer
Answer: b) 1.5%. CTR is clicks divided by impressions. 600 ÷ 40,000 = 1.5%.
SEO · Basic
2. Which is a long-tail keyword?
- a) Marketing
- b) Interview
- c) SEO interview questions for freshers
- d) SEO
Show the answer
Answer: c) SEO interview questions for freshers. Longer, specific searches have less volume but clearer intent, and a new site can rank for them sooner.
Google Ads · Basic
3. ₹45,000 spent brings ₹1,80,000 in sales. What is the ROAS?
- a) 40%
- b) 1.8x
- c) 0.25x
- d) 4x
Show the answer
Answer: d) 4x. ROAS is conversion value divided by spend. 1,80,000 ÷ 45,000 = 4.
Meta ads · Basic
4. What was Meta Business Manager renamed to?
- a) Business portfolio
- b) Creator Studio
- c) Power Editor
- d) Ads portfolio
Show the answer
Answer: a) Business portfolio. The container that owns Pages, ad accounts and Pixels is now the business portfolio, managed in Meta Business Suite.
Social media · Basic
5. What is UGC?
- a) Content made by customers rather than the brand
- b) A type of Instagram ad
- c) User growth chart
- d) Unpaid Google campaigns
Show the answer
Answer: a) Content made by customers rather than the brand. Repost it only with permission, and treat paid "UGC" as an ad.
CRM and retention · Basic
6. In a marketing role, what does CRM mainly mean?
- a) A website builder
- b) A call centre ticketing system
- c) A sales pipeline for tracking deals
- d) Using your own customer data to send messages that bring people back
Show the answer
Answer: d) Using your own customer data to send messages that bring people back. In marketing roles, CRM means retention messaging from your own customer data. Sales CRM is a different job.
Digital marketing · Basic
7. What does RFM stand for?
- a) Revenue, flow, messages
- b) Recency, frequency, monetary
- c) Retention, funnel, marketing
- d) Reach, frequency, margin
Show the answer
Answer: b) Recency, frequency, monetary. It scores customers on how recently, how often and how much they bought.
SEO · Basic
8. What does the first E in E-E-A-T stand for?
- a) Expertise
- b) Efficiency
- c) Engagement
- d) Experience
Show the answer
Answer: d) Experience. Google added Experience in December 2022. Expertise is the second E.
Google Ads · Basic
9. What was Google Ads called before 2018?
- a) Google AdSense
- b) DoubleClick Search
- c) Google Merchant
- d) Google AdWords
Show the answer
Answer: d) Google AdWords. Guides that still say AdWords throughout are usually out of date.
Meta ads · Basic
10. ₹30,000 spent brings 60 purchases. What is the cost per purchase?
- a) ₹1,800
- b) ₹50
- c) ₹60
- d) ₹500
Show the answer
Answer: d) ₹500. CPA is spend divided by conversions: 30,000 ÷ 60 = ₹500.
Digital marketing · Intermediate
11. What does E-E-A-T stand for?
- a) Easy, effective, accurate, timely
- b) Engagement, exposure, authority, traffic
- c) Experience, expertise, authoritativeness, trust
- d) Expertise, entities, anchors, tags
Show the answer
Answer: c) Experience, expertise, authoritativeness, trust. It is how Google quality guidelines describe a page worth trusting.
SEO · Intermediate
12. Where do clicks from AI Overviews show in Search Console?
- a) In Google Ads
- b) Nowhere
- c) Inside normal Google web search data
- d) In a separate AI report
Show the answer
Answer: c) Inside normal Google web search data. They are counted with regular web search clicks.
Google Ads · Intermediate
13. What replaced average position?
- a) Quality Score
- b) Search impression share only
- c) Ad strength
- d) Top and absolute top impression rate
Show the answer
Answer: d) Top and absolute top impression rate. Google removed average position in 2019.
Meta ads · Intermediate
14. What is a control creative?
- a) An ad with comments turned off
- b) An ad approved by legal
- c) Your current best ad that every new creative must beat
- d) A creative used only for retargeting
Show the answer
Answer: c) Your current best ad that every new creative must beat. New ads go live against the control and replace it only when they win on cost per purchase.
Social media · Intermediate
15. What is review gating?
- a) Asking only happy customers to leave reviews
- b) Hiding reviews behind a login
- c) Reporting fake reviews
- d) Replying to every review
Show the answer
Answer: a) Asking only happy customers to leave reviews. Google's policy bans it.
CRM and retention · Intermediate
16. Why use UTM tags on CRM links?
- a) To pass DLT checks
- b) So analytics can see which message brought a visit and order
- c) To shorten links
- d) To improve delivery
Show the answer
Answer: b) So analytics can see which message brought a visit and order. Source, medium and campaign tags let you tie orders to messages.
Digital marketing · Intermediate
17. How do you measure an influencer campaign?
- a) Count views only
- b) A unique code or tracked link per creator, then count sales
- c) Count followers gained
- d) Count comments only
Show the answer
Answer: b) A unique code or tracked link per creator, then count sales. Sales prove it worked. Reusing the creator's video as an ad adds value too.
SEO · Intermediate
18. Why rewrite manufacturer product descriptions?
- a) To add keywords 10 times
- b) Google requires 500 words
- c) Hundreds of sellers use the same text
- d) It is not needed
Show the answer
Answer: c) Hundreds of sellers use the same text. Unique copy, your own photos and real reviews give Google a reason to rank you.
Google Ads · Intermediate
19. A keyword shows landing page experience "below average". What do you fix?
- a) The match type
- b) The page: speed, relevance and match with the ad
- c) The bid
- d) The ad schedule
Show the answer
Answer: b) The page: speed, relevance and match with the ad. Fix the part of Quality Score that is below average.
Meta ads · Intermediate
20. Do you still need to rank 8 events for Aggregated Event Measurement?
- a) Only on Android
- b) Yes, always
- c) Only for COD stores
- d) No, not required since 2023
Show the answer
Answer: d) No, not required since 2023. Meta stopped requiring the 8-event ranking in 2023.
Social media · Intermediate
21. What does a "send" mean on Instagram?
- a) Someone saved your post
- b) A scheduled post went live
- c) Someone shared your content in a DM
- d) A paid boost
Show the answer
Answer: c) Someone shared your content in a DM. A send is a person recommending you to a friend.
CRM and retention · Intermediate
22. What's the strongest way to answer 'which tools have you used'?
- a) Name only the most expensive one
- b) List every logo you've seen
- c) Say tools don't matter
- d) Name the tool and one thing you built in it
Show the answer
Answer: d) Name the tool and one thing you built in it. For example: cart and browse reminders in MoEngage.
Digital marketing · Advanced
23. A redesign will change many URLs. How do you protect rankings?
- a) Submit a new sitemap only
- b) Noindex the old pages
- c) 301 redirect every old URL that changes to its new one
- d) Change nothing and wait
Show the answer
Answer: c) 301 redirect every old URL that changes to its new one. Redirects pass the old pages' signals to the new ones. Then watch Search Console daily.
SEO · Advanced
24. The team wants 50 unedited AI articles a week. Your call?
- a) No. Fewer, checked pages with real expertise do better
- b) Only on weekends
- c) Yes, more pages always rank
- d) Yes, if each has 2,000 words
Show the answer
Answer: a) No. Fewer, checked pages with real expertise do better. Unedited pages at scale are what the scaled content abuse policy targets.
Google Ads · Advanced
25. CPA doubled this week. Your first step?
- a) Change all ads
- b) Double the budget
- c) Pause the account
- d) Check that the numbers are real: tracking and real orders
Show the answer
Answer: d) Check that the numbers are real: tracking and real orders. Then split it into CPC and conversion rate, by campaign, device and search term.
Meta ads · Advanced
26. What should you do in your first week on a new Meta account?
- a) Double the budget
- b) Audit tracking and learn the margins
- c) Relaunch every campaign
- d) Change the objective to Traffic
Show the answer
Answer: b) Audit tracking and learn the margins. Change nothing big before you trust the data.
Social media · Advanced
27. What should your first week in a new social role focus on?
- a) Changing the logo
- b) Learning the brand, customers and numbers, and reading comments and reviews
- c) Posting daily from day one
- d) Buying a new tool
Show the answer
Answer: b) Learning the brand, customers and numbers, and reading comments and reviews. Listening comes before posting.
CRM and retention · Advanced
28. A sale campaign set a revenue record. What do you check before calling it a success?
- a) The control group, discount cost and pulled-forward orders
- b) Number of messages sent
- c) Open rate
- d) Social media likes
Show the answer
Answer: a) The control group, discount cost and pulled-forward orders. Record revenue can still be a loss, or just next month's orders early.
Digital marketing · Advanced
29. Product pages are not being indexed. What do you check first?
- a) The meta description length
- b) Your social shares
- c) Your backlink count
- d) The reason in the Page indexing report
Show the answer
Answer: d) The reason in the Page indexing report. Google tells you why. Common causes are leftover noindex tags, canonicals pointing elsewhere and pages with no internal links.
SEO · Advanced
30. A core update cut your traffic. What is the right first move?
- a) Disavow all links
- b) Change the domain
- c) Wait for the rollout to finish, then compare what lost and what replaced you
- d) Edit every page during the rollout
Show the answer
Answer: c) Wait for the rollout to finish, then compare what lost and what replaced you. Recovery usually shows at a later update.
How you are rated
| Score | Rating | What it means |
|---|---|---|
| 90% or more | Expert | You know this well. Practise saying your answers out loud. |
| 75 to 89% | Interview ready | Strong. Tighten the weakest area and you are ready. |
| 50 to 74% | Getting there | The basics are in place. Work on the areas shown, then retake. |
| Under 50% | Keep practising | Read the 100 questions and answers for your topic first. |
How to use the quiz to prepare
- Start with all topics at the basic level, 20 questions. It shows which area is weakest.
- Read the 100 questions and answers for that area in the guides above.
- Retake that topic at the intermediate level. Most interview questions for 0 to 3 years sit here.
- Before a manager interview, take the advanced level. Those questions are scenarios with numbers.
Where the questions come from
| Topic | Questions | Basic / intermediate / advanced | Full answers |
|---|---|---|---|
| Digital marketing | 60 | 20 / 25 / 15 | 100 questions and answers |
| SEO | 50 | 10 / 30 / 10 | 100 questions and answers |
| Google Ads | 50 | 10 / 30 / 10 | 100 questions and answers |
| Meta ads | 50 | 10 / 30 / 10 | 100 questions and answers |
| Social media | 50 | 10 / 30 / 10 | 100 questions and answers |
| CRM and retention | 50 | 10 / 30 / 10 | 100 questions and answers |
Questions about the quiz
Is this digital marketing quiz free?
Yes. Every question is free, with no sign-up, no email and no payment. Your answers stay in your browser.
How many questions are in the digital marketing test?
There are 310 questions across six topics. You choose 10, 20, 30 or 50 at a time, or 100 when you take all six topics together, and each attempt draws a fresh set.
Do I get a certificate?
You get a scorecard image with your score and rating that you can download and share on LinkedIn, WhatsApp, Facebook, X, Reddit and more. It is a practice score, not a certification. Google Skillshop, Meta Blueprint and HubSpot Academy run their own certification exams.
How are the levels decided?
Basic questions test the terms a fresher should know. Intermediate questions test working knowledge, like reading a metric or choosing a setting. Advanced questions are scenarios of the kind asked of people with 2 to 5 years of experience.
Are these the questions asked in interviews?
They come from the 100-question interview guides on this site, written by Raviraj Ramavarapu, founder of Compound Lab, who hires for digital marketing and CRM roles. The quiz tests the same ideas in multiple choice form.
Can I take a quiz on one topic only?
Yes. Pick the topic in the quiz, or use the dedicated SEO quiz, Facebook ads quiz or Google Ads quiz pages.
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