Free guide · 8 pages, fillable PDF

Retention career starter kit

Ninety days of work that gets you ready for your first CRM or retention marketing role, with no experience. From someone who went from English literature to heading CRM. Free, fillable, and sent to your inbox.

By Raviraj Ramavarapu, founder of Compound Lab. Updated October 2026.

Cover of the retention career starter kit by Compound Lab
The cover
Page 3 of the kit, a cheat sheet of email, WhatsApp and business metrics and how each is worked out
Page 3: the metrics cheat sheet
Page 4 of the kit, a table to map the messages three brands send at each stage of the funnel
Page 4: map a real funnel
The retention career starter kit: the black cover, with the metrics cheat sheet and the funnel map behind it

Free starter kit

Show the work before anyone pays for it.

The retention career starter kit. Ninety days of work that gets you ready for your first CRM or retention marketing role, in one PDF.

  • A 90-day plan and a metrics cheat sheet for email, WhatsApp and the business
  • A funnel map, a journey builder and a data project to show in interviews
  • Interview questions to practise and a job tracker

8 pages · Fillable PDF · Free

I’ll use your email to send the kit, and to tell you first about Compound Lab workshops and courses. I never share it, and you can ask me to stop anytime.

Who it’s for

  • Students and freshers who want a first job in CRM or retention marketing
  • People switching careers into marketing
  • Marketers in other roles moving into CRM

What’s inside

  1. 01Where you are starting from
  2. 02A 90-day plan
  3. 03The metrics cheat sheet
  4. 04Map a real funnel
  5. 05Build a journey
  6. 06Run a data project
  7. 07Interview questions to practise
  8. 08A job tracker

Read first

More free resources

Calculators and guides, all free. See everything.

Brands need people who can keep customers.

The full guide covers the skills, the metrics, the first job and what the work pays in India.

Read the career guide