CleverTap Certification and Courses (2026)

Updated October 2026.

CleverTap certification comes from CleverTap University, CleverTap's own training programme, and as of October 2026 its courses are offered "at no additional cost". There are 12 courses, starting with the Foundation Certification, at Basics and Advanced levels. You need 80% on every graded assessment and you get up to 10 retakes.

I ran CleverTap at Healthify, on the in-app funnels that moved users through the app, and later at MyGate on cross-sell inside its app. This page is for students, freshers and career switchers who want to know what the certification covers, how to get in and how to pass.

What is CleverTap certification?

CleverTap is a customer engagement platform used mostly by consumer apps. Teams use it to analyse what users do and to send push notifications, in-app messages, WhatsApp, SMS and email based on that behaviour. If CRM marketing is new to you, read what CRM marketing is first.

CleverTap University, often shortened to CTU, launched in 2022 with six certifications. CleverTap described it then as "a series of online courses designed to help you understand the fundamentals of the platform". It has since grown to 12 courses.

There are two levels. Basics covers "the core features of the CleverTap platform and how to use them day to day". Advanced covers applying the more advanced features to real use cases.

CleverTap University courses

The table below lists every course on the CleverTap University page as of October 2026.

Course	What it covers
Foundation Certification	User profiles, behaviour analysis, cohorts, your first campaign
Audience Segmentation Basics	Segments by use case, events and user properties
Audience Segmentation Advanced	RFM and predictive segments
Behavioral Segmentation	Trends, funnels, retention, timing, in-app flows
Mobile Engagement Basics	Push, in-app and SMS campaigns
Mobile Engagement Advanced	Native display, app inbox, catalogs, recommendations
Journeys	Onboarding and cart abandonment journeys
WhatsApp Business Messaging	WhatsApp campaigns
RCS Business Messaging	RCS campaigns
Reminders	Reminder campaigns
Web Messaging	Web push, native display, inbox, pop-ups, exit intent
Product Experiences	Testing and improving app screens and features

Sources: CleverTap's CleverTap University page and its 2022 launch post. Course lists change, so check the page before you start.

CleverTap doesn't publish the length of each course or whether lessons are self-paced. Its 2025 upGrad announcement mentions CleverTap University videos, so expect at least some video. Check the University page for current course details before you plan your week.

Is CleverTap certification free?

Yes, as of October 2026. The CleverTap University page says the courses "are offered at no additional cost", and that applies to customers and new users. "No additional cost" is vendor wording for customers who already pay for the platform. For non-customers, CleverTap still lists no fee.

There is one paid route worth knowing about. In March 2025, CleverTap announced a joint certification with upGrad inside upGrad's Digital Marketing (with MICA) and Product Management (with Duke CE) programmes, with one month of access to the CleverTap dashboard. That certification comes with the upGrad course, and CleverTap's press release doesn't state a price. Check upGrad's current programme pages to see whether the track is still offered and what it costs.

How to enrol in CleverTap University

The route depends on whether you already have a CleverTap login.

1. If your company uses CleverTap. Open the CleverTap dashboard and go to the Need help section, where CleverTap University sits. The older launch post also suggests asking your account executive or customer success manager.
2. If you don't have a login. Go to the CleverTap University page, click Enroll Now, fill in your details and wait for CleverTap's team to reach out. Access isn't instant.
3. Pick more than one course. CleverTap says you can enrol in several courses at once.

The enrolment form asks for a work email. CleverTap doesn't say how long its team takes to reply, or whether a student's personal address is accepted, so check the University page for current terms if you don't have a work email.

CleverTap certification exam, pass mark and retakes

CleverTap publishes more exam rules than the other big Indian platforms. As of October 2026, its University page says the following.

Rule	What CleverTap says
Grading	Every assessment is graded
Pass mark	80% on each assessment
Final certificate	Complete all assessments in the programme
Retakes	Up to 10 times
Delivery	Emailed to your registered address
Sharing	On LinkedIn and Twitter
Validity	Not stated

Sources: CleverTap's CleverTap University page. Rules can change, so read the page again before you sit an assessment.

The number of questions and the time limit aren't published, so check the University page for any update before your first assessment.

How to prepare for the CleverTap Foundation Certification

The 80% bar is high, so don't go in cold. The Foundation course covers user profiles, behaviour analysis, cohorts and a first campaign, which means you need the vocabulary before you need the buttons.

1. Learn the data model. Know what a user profile, an event, an event property and a user property are. My CRM marketing glossary has one-line definitions.
2. Use the free trial and demo account. CleverTap's pricing page lists a 30-day free trial of its Core plan, and its docs describe a Demo E-commerce account with sample data, under your account name. CleverTap doesn't say whether someone without a company can sign up, so check the pricing page first.
3. Read the official docs. The CleverTap documentation on account setup and the demo account is public, along with guides to segments and journeys.
4. Understand journeys versus one-off campaigns. My guide to flows vs campaigns covers the difference and what CleverTap calls each.
5. Learn how results are measured. CleverTap's control groups hold back a random set of users so you can measure lift. Read the global control group guide first.
6. Know the India channel rules. If you take the WhatsApp or Mobile Engagement courses, read up on WhatsApp template approval and SMS DLT templates.

You can personalise CleverTap messages with Liquid tags, which my Liquid and Jinja personalization guide covers with examples.

Is CleverTap certification worth it for a CRM job?

For app-led companies, it's a useful signal. CleverTap is common at Indian consumer apps, and a certificate shows you've seen how its segments, funnels and campaigns work. It's free, so the only cost is your time.

It won't replace proof that you can think like a CRM marketer. Pair the certificate with one small project, such as a cart abandonment journey written out for a real brand, with the segment, timing, message and control group.

If you're deciding which tool to learn, my CleverTap review and CleverTap vs MoEngage comparison explain where it fits. The MoEngage certification guide and WebEngage certification guide cover the other two.

What I look for beyond the certificate

When I hire for CRM roles, the certificate tells me you sat through the course. What I'm listening for in the interview is four other things.

1. You speak the language. Events, user attributes, segments, journeys, control groups. You use the words correctly without stopping to translate them.
2. You understand the logic. You can say why this message goes to this segment, at this time, on this channel, and when someone should leave the journey.
3. You can build the funnel. Give you a goal like "get first-time buyers to order again" and you can sketch the steps, where people drop off and what to send at each point.
4. You can dissect a problem. When a number falls, you know where to look first: the data, the segment, the channel or the message. And when you don't know the answer, you know where to find it.

CleverTap University will show you where everything sits in the dashboard. It won't hand you a broken funnel and ask you to fix it. The four things above come from practice, not from a course.

That practice is what I built the CRM tools guide for. It's a ₹349 self-study kit that explains each CRM concept once in plain English, shows what CleverTap and five other tools call it, and gives you exercises on a practice brand. It isn't a certificate and it isn't from CleverTap. Use it alongside the CleverTap course to practise the logic the course assumes you already have.

Where I fit

I'm Raviraj, founder of Compound Lab, a retention agency for D2C brands and consumer apps, and I ran CleverTap at Healthify and MyGate. If you're learning, my six-week roadmap to learn CRM tools sets out what to practise each week, and my guide on becoming a CRM marketer is linked at the end of this page. If you run a brand and need CleverTap set up properly, book a 30-minute call.

FAQ

Is CleverTap certification free? Yes. As of October 2026, CleverTap University says its courses are offered at no additional cost, for customers and for new users who enrol through its page.

What is the CleverTap Foundation Certification? It is the entry course in CleverTap University. It covers user profiles, behaviour analysis, cohorts and setting up your first campaign on CleverTap.

What is the pass mark for CleverTap certification? You need 80% on each graded assessment, and you must complete all assessments in a programme to get the final certificate. CleverTap allows up to 10 retakes.

How do I enrol in CleverTap University without a company account? Click Enroll Now on the CleverTap University page, fill in your details with a work email and wait for CleverTap's team to contact you. Customers find it in the dashboard under Need help.

How many CleverTap University courses are there? As of October 2026, there are 12, including Foundation Certification, Audience Segmentation, Behavioral Segmentation, Mobile Engagement, Journeys, WhatsApp, RCS, Reminders, Web Messaging and Product Experiences.

Does CleverTap certification expire? CleverTap doesn't publish a validity period for its certificates. The certificate is emailed to you and can be shared on LinkedIn.

Is CleverTap free to use? The courses are free. The platform itself is paid, but CleverTap's pricing page lists a 30-day free trial of its Core plan, and its docs describe a demo e-commerce account with sample data.

What do hiring managers look for beyond a CleverTap certificate? Whether you speak the language of CRM, understand the logic behind each message, can build a funnel for a goal and can dissect a problem when a number drops.

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Want the job, not just the certificate? The CRM Career Launchpad bundles the tools guide with interview prep, practice projects and templates for ₹699, and How to become a CRM marketer maps the path.